I'm sure there's less than zero chance that the affiliates would accept a 7:30 
prime-time start (especially if they have long-term contracts for the 
syndicated programming they're running at that time - even if it's not "Wheel" 
or "Jeopardy!").

But NBC doesn't seem to be in the business of broadcasting half-hour shows 
anymore (there are only two on the 2022 fall schedule)... and I don't think 
anyone currently working there knows their history well enough to realize that 
a 7:30 prime-time start used to be a thing.


> On Aug 27, 2022, at 6:54 AM, Mark Jeffries <[email protected]> wrote:
> 
> If there are affiliates running "Wheel of Fortune" at 7:30, they may complain 
> that it's not a 10 p.m. show (and that's still a thing, although its 
> stablemate "Jeopardy!" seems to have taken over its ratings position).  
> However, "Password" is doing surprisingly well at 10 p.m., although that 
> could be more its "AGT" lead-in (or, as much as many of us may not to admit, 
> the presence of Fallon).
> 
> Mark Jeffries
> [email protected] <mailto:[email protected]>
> 
> On Fri, Aug 26, 2022 at 8:58 PM PGage <[email protected] 
> <mailto:[email protected]>> wrote:
> This is certainly a much less bad idea than making 10:00 the Leno hour, which 
> cratered the value of three separate time slots (10:00 pm Primetime, 
> affiliate 11:00 pm news, and 11:35 talk show).
> 
> As of 2017 (last period I could find data for, see 
> https://www.bls.gov/opub/btn/volume-7/television-capturing-americas-attention.htm
>  
> <https://www.bls.gov/opub/btn/volume-7/television-capturing-americas-attention.htm>),
>  viewership at 10:00 was 63% less than what it was at 8:00 (9:00 pm hour is 
> 95% of 8:00 pm hour).
> 
> I would guess costs for programming the 10:00 hour are not 63% less, so they 
> save money there, while moving the Tonight Show to 11:00 probably increases 
> its ratings and makes it more valuable.
> 
> I wonder if they might consider going back to starting Primetime at 7:30, 
> while giving affiliates the hour at 10:00? That would seem to maximize 
> network value, while affiliates would double their local news or syndicated 
> show opportunities. 
> 
> On Fri, 26 Aug 2022 at 12:28 PM Mark Jeffries <[email protected] 
> <mailto:[email protected]>> wrote:
> If it happens, it would not be until next fall, and it seems like they would 
> want the affils to do an hour of local news at 10 p.m., since they are 
> considering moving up Fallon and Meyers 35 minutes to start at 11 p.m. (but 
> would Lorne allow "SNL" to be moved up to 11?):
> 
> https://www.thewrap.com/nbc-preliminary-talks-dropping-primetime-hour/?utm_source=newsletter&utm_medium=email&utm_campaign=breaking_news_5864925
>  
> <https://www.thewrap.com/nbc-preliminary-talks-dropping-primetime-hour/?utm_source=newsletter&utm_medium=email&utm_campaign=breaking_news_5864925>
> 
> Of course, we all know what happened the last time NBC tried to make a major 
> programming change at 10 p.m.
> 
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