In all of the years we’ve had this list, we’ve noticed that network ratings continually fall and somehow the advertising industry still puts up the same amount of money, or more, to reach the dwindling number of viewers. I can see this being NBC trying to get ahead of an advertising crash.
An odd phenomenon I noticed during the pandemic lockdown was that network ratings did not go up even though everybody was stuck at home. The fact didn’t get the attention of media industry reporters but I can see it as a sign to advertisers that those viewers are gone for good and they’re letting the networks know that their money will be going elsewhere. On Sat, Aug 27, 2022 at 10:12 AM Jim Ellwanger <[email protected]> wrote: > I'm sure there's less than zero chance that the affiliates would accept a > 7:30 prime-time start (especially if they have long-term contracts for the > syndicated programming they're running at that time - even if it's not > "Wheel" or "Jeopardy!"). > > But NBC doesn't seem to be in the business of broadcasting half-hour shows > anymore (there are only two on the 2022 fall schedule)... and I don't think > anyone currently working there knows their history well enough to realize > that a 7:30 prime-time start used to be a thing. > > > On Aug 27, 2022, at 6:54 AM, Mark Jeffries <[email protected]> wrote: > > If there are affiliates running "Wheel of Fortune" at 7:30, they may > complain that it's not a 10 p.m. show (and that's still a thing, although > its stablemate "Jeopardy!" seems to have taken over its ratings position). > However, "Password" is doing surprisingly well at 10 p.m., although that > could be more its "AGT" lead-in (or, as much as many of us may not to > admit, the presence of Fallon). > > Mark Jeffries > [email protected] > > > On Fri, Aug 26, 2022 at 8:58 PM PGage <[email protected]> wrote: > >> This is certainly a much less bad idea than making 10:00 the Leno hour, >> which cratered the value of three separate time slots (10:00 pm Primetime, >> affiliate 11:00 pm news, and 11:35 talk show). >> >> As of 2017 (last period I could find data for, see >> >> https://www.bls.gov/opub/btn/volume-7/television-capturing-americas-attention.htm), >> viewership at 10:00 was 63% less than what it was at 8:00 (9:00 pm hour is >> 95% of 8:00 pm hour). >> >> I would guess costs for programming the 10:00 hour are not 63% less, so >> they save money there, while moving the Tonight Show to 11:00 probably >> increases its ratings and makes it more valuable. >> >> I wonder if they might consider going back to starting Primetime at 7:30, >> while giving affiliates the hour at 10:00? That would seem to maximize >> network value, while affiliates would double their local news or syndicated >> show opportunities. >> >> On Fri, 26 Aug 2022 at 12:28 PM Mark Jeffries <[email protected]> >> wrote: >> >>> If it happens, it would not be until next fall, and it seems like they >>> would want the affils to do an hour of local news at 10 p.m., since they >>> are considering moving up Fallon and Meyers 35 minutes to start at 11 p.m. >>> (but would Lorne allow "SNL" to be moved up to 11?): >>> >>> >>> https://www.thewrap.com/nbc-preliminary-talks-dropping-primetime-hour/?utm_source=newsletter&utm_medium=email&utm_campaign=breaking_news_5864925 >>> >>> Of course, we all know what happened the last time NBC tried to make a >>> major programming change at 10 p.m. >>> >>> -- >>> You received this message because you are subscribed to the Google >>> Groups "TVorNotTV" group. >>> To unsubscribe from this group and stop receiving emails from it, send >>> an email to [email protected]. >>> To view this discussion on the web visit >>> https://groups.google.com/d/msgid/tvornottv/99bf5fd9-0e29-4aaf-b9d5-629f61f84eefn%40googlegroups.com >>> <https://groups.google.com/d/msgid/tvornottv/99bf5fd9-0e29-4aaf-b9d5-629f61f84eefn%40googlegroups.com?utm_medium=email&utm_source=footer> >>> . >>> >> -- >> Sent from Gmail Mobile >> >> -- >> You received this message because you are subscribed to the Google Groups >> "TVorNotTV" group. >> To unsubscribe from this group and stop receiving emails from it, send an >> email to [email protected]. >> To view this discussion on the web visit >> https://groups.google.com/d/msgid/tvornottv/CAKGtkYJ%2B%2BJ%2BuP%2BWjwwCECZYop%2BeCNxBGVHqP1PDvRz5vjTYX-g%40mail.gmail.com >> <https://groups.google.com/d/msgid/tvornottv/CAKGtkYJ%2B%2BJ%2BuP%2BWjwwCECZYop%2BeCNxBGVHqP1PDvRz5vjTYX-g%40mail.gmail.com?utm_medium=email&utm_source=footer> >> . >> > > -- > You received this message because you are subscribed to the Google Groups > "TVorNotTV" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to [email protected]. > To view this discussion on the web visit > https://groups.google.com/d/msgid/tvornottv/CAJ_uKi_AfBqMGjY9Ta6JLV%2BdB5%2BXZgpNBMt92GsXi2tbxmpu7w%40mail.gmail.com > <https://groups.google.com/d/msgid/tvornottv/CAJ_uKi_AfBqMGjY9Ta6JLV%2BdB5%2BXZgpNBMt92GsXi2tbxmpu7w%40mail.gmail.com?utm_medium=email&utm_source=footer> > . > > > -- > You received this message because you are subscribed to the Google Groups > "TVorNotTV" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to [email protected]. > To view this discussion on the web visit > https://groups.google.com/d/msgid/tvornottv/9DEBB896-015B-4D14-B39C-55F63A04ADD3%40ellwanger.tv > <https://groups.google.com/d/msgid/tvornottv/9DEBB896-015B-4D14-B39C-55F63A04ADD3%40ellwanger.tv?utm_medium=email&utm_source=footer> > . > -- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. 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