I don’t disagree with you; giving up on 10:00 pm would be a public admission that the days of broadcast television being the primary mass media in the US are over. I’m just saying that, even so, it would not be a worse move than programming the Jay Leno show every weeknight at 10:00 pm.
On Sun, 28 Aug 2022 at 12:02 AM Adam Bowie <[email protected]> wrote: > This move would surely highlight the beginning of the end of network > television. Sure, NBC saves some money on not having to produce five hours > of television a week, but they're basically saying that they can't make > anything worth watching any more for those five hours. > > In the short term, maybe the local stations will appreciate being able to > run local news in primetime, but this move will lessen the likelihood of > people tuning into the channel over time, and even the local affiliates > will lose the value of being an NBC affiliate. If you cut the 10pm hour > today, what gets cut next in a year or so? Cut Saturdays entirely? (And > move SNL to Peacock if it still exists by then). Perhaps give up on Fridays > too? Go down to one hour a night? > > Surely a smarter move would be to experiment with what you run in that > timeslot? Perhaps run Peacock shows months after they've been on streaming > to promote the platform. Run Bravo reality fare in the timeslot as a cost > saving measure. Come up with some "event" television that you can strip > across the week. Use the wider NBC Universal family to supply programming - > Sky from the UK for example. > > To just give up entirely feels like you've rolled on the idea of mass > market television at this point. But that feels like a creative failure > rather than the model of network television having completely collapsed > beyond live sport. Big audiences for shows like This Is Us or Yellowstone > surely prove that. > > Perhaps networks need to push harder back against quaint rules about > standards on network TV that are out of place in 2022. There's no reason > why stronger language shouldn't be allowed post 10pm on a network channel - > I doubt there's another country in the world with such restrictive rules. > But in any case, shows can still work and resonate with audiences "live". > The House of Dragons premiere showed that if for no other reason than > social media spoilers, people will watch "live", even on streaming. > > To me, it feels like NBC is out of ideas, and that's a management failure. > At a time when inflation is going to start to hit consumers, and streaming > platforms are unable to sustain continued growth, having a better plan to > do something with a valuable asset like a network television slot feels > essential. > > > Adam > > On Sat, Aug 27, 2022 at 8:29 PM Tom Wolper <[email protected]> wrote: > >> In all of the years we’ve had this list, we’ve noticed that network >> ratings continually fall and somehow the advertising industry still puts up >> the same amount of money, or more, to reach the dwindling number of >> viewers. I can see this being NBC trying to get ahead of an advertising >> crash. >> >> An odd phenomenon I noticed during the pandemic lockdown was that network >> ratings did not go up even though everybody was stuck at home. The fact >> didn’t get the attention of media industry reporters but I can see it as a >> sign to advertisers that those viewers are gone for good and they’re >> letting the networks know that their money will be going elsewhere. >> >> On Sat, Aug 27, 2022 at 10:12 AM Jim Ellwanger <[email protected]> >> wrote: >> >>> I'm sure there's less than zero chance that the affiliates would accept >>> a 7:30 prime-time start (especially if they have long-term contracts for >>> the syndicated programming they're running at that time - even if it's not >>> "Wheel" or "Jeopardy!"). >>> >>> But NBC doesn't seem to be in the business of broadcasting half-hour >>> shows anymore (there are only two on the 2022 fall schedule)... and I don't >>> think anyone currently working there knows their history well enough to >>> realize that a 7:30 prime-time start used to be a thing. >>> >>> >>> On Aug 27, 2022, at 6:54 AM, Mark Jeffries <[email protected]> >>> wrote: >>> >>> If there are affiliates running "Wheel of Fortune" at 7:30, they may >>> complain that it's not a 10 p.m. show (and that's still a thing, although >>> its stablemate "Jeopardy!" seems to have taken over its ratings position). >>> However, "Password" is doing surprisingly well at 10 p.m., although that >>> could be more its "AGT" lead-in (or, as much as many of us may not to >>> admit, the presence of Fallon). >>> >>> Mark Jeffries >>> [email protected] >>> >>> >>> On Fri, Aug 26, 2022 at 8:58 PM PGage <[email protected]> wrote: >>> >>>> This is certainly a much less bad idea than making 10:00 the Leno hour, >>>> which cratered the value of three separate time slots (10:00 pm Primetime, >>>> affiliate 11:00 pm news, and 11:35 talk show). >>>> >>>> As of 2017 (last period I could find data for, see >>>> >>>> https://www.bls.gov/opub/btn/volume-7/television-capturing-americas-attention.htm), >>>> viewership at 10:00 was 63% less than what it was at 8:00 (9:00 pm hour is >>>> 95% of 8:00 pm hour). >>>> >>>> I would guess costs for programming the 10:00 hour are not 63% less, so >>>> they save money there, while moving the Tonight Show to 11:00 probably >>>> increases its ratings and makes it more valuable. >>>> >>>> I wonder if they might consider going back to starting Primetime at >>>> 7:30, while giving affiliates the hour at 10:00? That would seem to >>>> maximize network value, while affiliates would double their local news or >>>> syndicated show opportunities. >>>> >>>> On Fri, 26 Aug 2022 at 12:28 PM Mark Jeffries <[email protected]> >>>> wrote: >>>> >>>>> If it happens, it would not be until next fall, and it seems like they >>>>> would want the affils to do an hour of local news at 10 p.m., since they >>>>> are considering moving up Fallon and Meyers 35 minutes to start at 11 p.m. >>>>> (but would Lorne allow "SNL" to be moved up to 11?): >>>>> >>>>> >>>>> https://www.thewrap.com/nbc-preliminary-talks-dropping-primetime-hour/?utm_source=newsletter&utm_medium=email&utm_campaign=breaking_news_5864925 >>>>> >>>>> Of course, we all know what happened the last time NBC tried to make a >>>>> major programming change at 10 p.m. >>>>> >>>>> -- >>>>> You received this message because you are subscribed to the Google >>>>> Groups "TVorNotTV" group. >>>>> To unsubscribe from this group and stop receiving emails from it, send >>>>> an email to [email protected]. >>>>> To view this discussion on the web visit >>>>> https://groups.google.com/d/msgid/tvornottv/99bf5fd9-0e29-4aaf-b9d5-629f61f84eefn%40googlegroups.com >>>>> <https://groups.google.com/d/msgid/tvornottv/99bf5fd9-0e29-4aaf-b9d5-629f61f84eefn%40googlegroups.com?utm_medium=email&utm_source=footer> >>>>> . >>>>> >>>> -- >>>> Sent from Gmail Mobile >>>> >>>> -- >>>> You received this message because you are subscribed to the Google >>>> Groups "TVorNotTV" group. >>>> To unsubscribe from this group and stop receiving emails from it, send >>>> an email to [email protected]. >>>> To view this discussion on the web visit >>>> https://groups.google.com/d/msgid/tvornottv/CAKGtkYJ%2B%2BJ%2BuP%2BWjwwCECZYop%2BeCNxBGVHqP1PDvRz5vjTYX-g%40mail.gmail.com >>>> <https://groups.google.com/d/msgid/tvornottv/CAKGtkYJ%2B%2BJ%2BuP%2BWjwwCECZYop%2BeCNxBGVHqP1PDvRz5vjTYX-g%40mail.gmail.com?utm_medium=email&utm_source=footer> >>>> . >>>> >>> >>> -- >>> You received this message because you are subscribed to the Google >>> Groups "TVorNotTV" group. >>> To unsubscribe from this group and stop receiving emails from it, send >>> an email to [email protected]. >>> To view this discussion on the web visit >>> https://groups.google.com/d/msgid/tvornottv/CAJ_uKi_AfBqMGjY9Ta6JLV%2BdB5%2BXZgpNBMt92GsXi2tbxmpu7w%40mail.gmail.com >>> <https://groups.google.com/d/msgid/tvornottv/CAJ_uKi_AfBqMGjY9Ta6JLV%2BdB5%2BXZgpNBMt92GsXi2tbxmpu7w%40mail.gmail.com?utm_medium=email&utm_source=footer> >>> . >>> >>> >>> -- >>> You received this message because you are subscribed to the Google >>> Groups "TVorNotTV" group. >>> To unsubscribe from this group and stop receiving emails from it, send >>> an email to [email protected]. >>> To view this discussion on the web visit >>> https://groups.google.com/d/msgid/tvornottv/9DEBB896-015B-4D14-B39C-55F63A04ADD3%40ellwanger.tv >>> <https://groups.google.com/d/msgid/tvornottv/9DEBB896-015B-4D14-B39C-55F63A04ADD3%40ellwanger.tv?utm_medium=email&utm_source=footer> >>> . >>> >> -- >> You received this message because you are subscribed to the Google Groups >> "TVorNotTV" group. >> To unsubscribe from this group and stop receiving emails from it, send an >> email to [email protected]. >> To view this discussion on the web visit >> https://groups.google.com/d/msgid/tvornottv/CAJE-FiHZ7LeUPQHYKR9J-FxP6%2BG5ZzD_a_RR8vOeOD%2B%2Bd7UCvw%40mail.gmail.com >> <https://groups.google.com/d/msgid/tvornottv/CAJE-FiHZ7LeUPQHYKR9J-FxP6%2BG5ZzD_a_RR8vOeOD%2B%2Bd7UCvw%40mail.gmail.com?utm_medium=email&utm_source=footer> >> . >> > -- > You received this message because you are subscribed to the Google Groups > "TVorNotTV" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to [email protected]. > To view this discussion on the web visit > https://groups.google.com/d/msgid/tvornottv/CAD_sJGCO1TN8mkNuMF7q2jdr%2BNYgAJ30mM8W-NqaHExEUAdAgw%40mail.gmail.com > <https://groups.google.com/d/msgid/tvornottv/CAD_sJGCO1TN8mkNuMF7q2jdr%2BNYgAJ30mM8W-NqaHExEUAdAgw%40mail.gmail.com?utm_medium=email&utm_source=footer> > . > -- Sent from Gmail Mobile -- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. 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