> From: Will Johnson
> the embedded program (in which you cannot change the code)
> will be given away for free to the customers.

Unless you're prepared to maintain Maverick yourself, I don't
believe that's a good business decision.  OpenQM (compared to
commercial QM) isn't an option since it can't be used for
commercial purposes and there is no Windows version.  That leaves
you with no MV options unless the requirements change.

The first problem is not that your client wants to give something
to others for free but (implied from the request) that they
expect someone else to fund that model for them.  C'mon man, toss
a bone to people who make you look good, eh?  Your client can
give away anything they want free to their clients but someone
needs to pay for DBMS licenses.  If your client has a business
model that allows them to derive revenue from other sources
(advertising, grants, service subscriptions), perhaps they can
purchase MV licenses on behalf of their user base and expense the
cost of the licenses.  If they don't mind paying for the tools
they use and deploy then the whole world opens up.

I know Revelation has done a lot of business where developers
distribute runtime packages to end-users.  I recommend giving
them a call, but be prepared for them to ask for "someone" to
purchase "something".

You could approach all of the MV DBMS providers and ask them to
provide licenses to support this venture in return for some sort
of marketing agreement or other reciprocal benefits.  You might
be able to get away with using Universe for nothing but a
"Powered by Rocket Software" logo on app screens.  And whether
you're talking to Rocket, Ladybridge, TigerLogic, Revelation,
Northgate, jBase International, or InterSystems, make it clear
that they will get absolutely nothing if they don't work with
you, but there may at least be marketing value in doing business
with you.  Any of these companies may already be itching for a
way to enter the consumer software market as a new revenue option
- talk to them.

The second problem is the transparency of the installation.
Transparent DBMS bundling with an application isn't available in
the MV world though I've brought it up to a few DBMS providers in
the past with no success.  I believe a competent developer can
create an installer which bundles an application and MV DBMS into
a single package, but there will probably be issues with support
and upgrades.

Third and finally, if you can eliminate the requirement for
having to run offline, then many of the problems go away.  Any MV
environment can be used as a remote service provider (even for
developers) without Telnet, character screens, etc.  You can
completely front-end an MV system with web services, advertise it
as a completely new web-based platform, and the operational costs
could be kept quite low.  This may not fit with your client's
target audience but considering all of the hype for "the cloud",
SAAS, SOA, etc, and the fact that so many people are now on high
speed internet, people don't have the same expectations of
localized software as in the past.  Your client may not really
know where their target audience draws the lines these days.

HTH
Tony Gravagno
Nebula Research and Development
TG@ remove.pleaseNebula-RnD.com
remove.pleaseNebula-RnD.com/blog
Visit PickWiki.com! Contribute!
http://Twitter.com/TonyGravagno




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