Marketing Team Members (and lurkers),
Speaking as someone who gets paid to do market research, the problem
here is clearly one of unclear direction from the client on the target
market.
Is the *-buntu product and brand targeted at consumers (students,
mothers, etc.) or at business (SMB, corporate) or government agencies
(schools, libraries) or is it targeted at hardcore linux programmers
(specifically to attract their support and contributions)???
AFAIK, there has been no clear definitive signal from
Mark/Jane/Cannonical on this, but judged from the strategic direction of
LTS corporate/government appear to be a major target (geeks want the new
new thing not some five year old dinosaur).
What John has done is a great start, and I think has approach is spot on
ASSUMING the target market is corporate.
However, if the target is "hardcore linux programmers" it may not be the
best solution. There is a tension here that is unresolved.
In the long run we may ultimately end up with some form of separate
community branding and corporate branding, similar to Red Hat/Fedora and
the Novell/SUSE/Open SUSE evolving monster.
However, for the time being I predict the tyranny of the status-quo.
Tim
Corey Burger wrote:
On 7/26/06, John Baer <[EMAIL PROTECTED]> wrote:
Marketing Team Members,
I am pleased to submit this project for your consideration and approval.
I won't go into the details of why I feel this is an important endeavor,
but I will direct your attention to the Proposal Specification and
Charter wiki's below. I am requesting Team members perform an honest
review of the materials and submit your approval or disapproval to move
forward to the mailing list. I'll use this feedback as an internal
opinion poll.
If the decision is to proceed, I am looking for a few volunteers to
assist in getting the job done. This group of folks will become the
Marketing Branding Project Team. I can not underscore the importance of
this effort as it affects the entire Community.
Proposal Specification is located here:
https://wiki.ubuntu.com/UnifiedUbuntuBranding
Project Charter is located here:
https://wiki.ubuntu.com/UnifiedUbuntuBrandingCharter
I look forward to your comments and announcing the decision of the Team
by Tuesday, August 1.
Thank you,
John
John,
Thanks for all your great work on this. I have watched it take shape
over the last few weeks on the wiki and have put a lot of thought into
it.
Simply put: I believe this is the wrong thing todo. Why? For several
reasons. Firstly because it dilutes our brand. Yes, there is some
confusion between Ubuntu the project and Ubuntu the product, but
Ubuntu is our premier brand.
The interesting branding stuff you have on the wiki page with regards
to company and product. For better or worse, where it counts, the IT
press, consider Ubuntu to be Canonicals product. Thus, in the style of
your wiki page, we have:
Canonical --> Ubuntu
Secondly, you would have us throw away the Edubuntu, Xubuntu and
Kubuntu brands (I assume, as I don't see them on your wiki page). That
is utter insanity. These are strong brands, clearly identifying them
with the Ubuntu marque, but clearly seperate.
So, in a word, no. It would be throwing away too much without clear gain.
Yours,
Corey
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