On Wed, 2008-05-28 at 09:44 -0500, John Vilsack wrote: > I think we are running in circles.
The reason, IMHO, that it appears we are running in circles is because we are due to the fact that the marketing team has not, as far as I can tell, established any real sense of its own identity or its direction . In order to do that, we need to go back and fix what is broken. That is what I have proposed. We all need to be on the same page, but first we have to write the page. Your points below have a lot of merit and need to be taken into consideration as we go long in the process of defining clearly and so everyone knows who we are and what we do. If we all focus on doing this, we can have it done very quickly and get down to setting in place some substantive marketing projects and tasks that should do much to improve the moral of this team as well as how the rest of the community perceives us. > Gleaning what I can from these messages, This is what I think we > should consider: > > 1. The Local Communities are their own entity, and should be > considered free to do what they want, with no perceived or implied > oversight from any governing body. This group should be "forked" into > a specific LoCo group. > > 2. A Marketing team should be formed to oversee the direction of > marketing as a whole for the open source project. While Canonical is > responsible for the trademarks, a marketing team should be able to > build materials between releases for items such as white papers, > meeting kits for LoCo's, talking points for dealing with the press, > etc. I envision the team as being the equivalent of the > core-developers for the intangibles of the Ubuntu project with a > similar contribution model and transparency. > > 3. Establish a liaison within Canonical to help facilitate a > coordinated effort with them that is also mutually exclusive. This > would ensure we are using the trademarks properly, not doubling up on > projects, and filtering upstream whatever projects or ideas might > require their contributions. > > I think if we simplify here, we can see that there isn't much that is > needed, except defining the discussions between Local Communities and > the Marketing team as separate but equally important endeavors. The > Marketing Team's purpose would be to support the Local Communities if > they choose to, but giving them the freedom to do as they please. > > This grassroots model was proven effective in a Presidential campaign > I worked in that had a "global" message team that distributed > information to local grassroots meetups for dissemination. Each group > was asked to only "consider" the information, and it was a fantastic > success. > > Thanks, > John Vilsack -- Peace! John You do have choice on what operating system you use: http://www.ubuntu.com/ I am an Ubuntu user! My profile: https://launchpad.net/~jbotscharow My wiki: https://wiki.ubuntu.com/JohnBotscharow -------------------------------------------------------------- Read my blog: http://hbotscharow.com John Botscharow: Reflections on Religion, Politics & Life -- ubuntu-marketing mailing list [email protected] Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
