These days, all the effort should be focussed on the folks that are currently switching from PC to Macs. I'm speaking with many of them on a daily basis. They are long time Windows users switching to Mac OS at work, or because it's much trendy these days to say that Windows sucks. (Linux people used to say that a lot, and it was cool, now that newly Mac people say that, it doesn't sound so cool anymore.)
Mac OS is based on Free BSD, and so it is Unix. The Terminal/Shell is basically the same, most commands are the same, the interface can be made similar, you could skin/theme Gnome to look exactly like Mac OS if you wanted to, but what is the point since you have great themes already available: http://gnome-look.org/index.php?xsortmode=high&page=0&xcontentmode=100 What are the reasons for many to switch to Mac OS? Ubuntu is great in so many ways both Windows and Mac are good for. The only negative aspect of Ubuntu compared to Mac is that it's basically free and it has less strong branding. Lots of people believe Apple and Mac OS are just so cool, but what it is really for the most part is just brand power -- like you'd say a Louis Vuitton bag is the best. Part of its value really is based directly from its sell price. The more expensive, the more value. Ubuntu isn't cool like it wasn't cool to wear those (cheaper) brandless sneakers in high-school (Ubuntu) when the other (cooler, wealthier) kids had Nikes or Adidas sneakers (Mac OS).
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