I believe the strongest market for Linux to make true inroads as a viable desktop operating system is the used computer sector.
Many individuals would be much more willing to give Linux a try or a chance on a nice used, inexpensive computer rather than shelling out big buck on a brand new machine. When something is expensive they are going to stick with what they know. Stronger focus on cheap, efficient used systems is warranted. Human character is something that needs to be addressed when considering Ubuntu or Linux marketing. We can't rely on non stop commercials or ads posted everywhere we turn promoting Ubuntu / Linux. An excellent side door (grass roots) approach is in used, capable, cheap systems that people would be willing to try. No vendors can really sell used systems with windows or mac without two things occuring. Either the OS that it comes with is stolen or out of date. The reason? Because if its a legit copy that came with the computer its probably old. Also no one is going to pay a few hundred dollars for a current windows system on a cheap used computer, so if it comes with one its probably a pirated copy. Linux can provide a modern operating system that runs great on older hardware and is entirely legitmate. We need to focus on this market. I personally have setup numerous older computers with linux that people were willing to try in on and ending up loving it. Regards, Ronnie Buntfu.com > These days, all the effort should be focussed on the folks that are > currently switching from PC to Macs. I'm speaking with many of them on a > daily basis. They are long time Windows users switching to Mac OS at work, > or because it's much trendy these days to say that Windows sucks. (Linux > people used to say that a lot, and it was cool, now that newly Mac people > say that, it doesn't sound so cool anymore.) > > Mac OS is based on Free BSD, and so it is Unix. The Terminal/Shell is > basically the same, most commands are the same, the interface can be made > similar, you could skin/theme Gnome to look exactly like Mac OS if you > wanted to, but what is the point since you have great themes already > available: > http://gnome-look.org/index.php?xsortmode=high&page=0&xcontentmode=100 > > What are the reasons for many to switch to Mac OS? > > Ubuntu is great in so many ways both Windows and Mac are good for. The > only > negative aspect of Ubuntu compared to Mac is that it's basically free and > it > has less strong branding. Lots of people believe Apple and Mac OS are just > so cool, but what it is really for the most part is just brand power -- > like you'd say a Louis Vuitton bag is the best. Part of its value really > is > based directly from its sell price. The more expensive, the more value. > > Ubuntu isn't cool like it wasn't cool to wear those (cheaper) brandless > sneakers in high-school (Ubuntu) when the other (cooler, wealthier) kids > had > Nikes or Adidas sneakers (Mac OS). > -- > ubuntu-marketing mailing list > [email protected] > Modify settings or unsubscribe at: > https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing > -- ubuntu-marketing mailing list [email protected] Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
