>So what is Estee Lauders motivation for their bizarre labelling? Is it: >1 Aimed at confusing their customers? >2 Aimed at selling more product by having to fill their bottles to higher levels? >3 Aimed at increasing their costs of packaging and labelling? >I know that these questions lead to negative results for Estee Lauder, but I can't think of any positive benefits that Estee Lauder might gain from their strange behaviour.
One other possible reason may be that the packages are designed by marketing people who are not very well educated in measurement, and thus they simply don't notice the inconsistencies. As others have pointed out, at least many of the products are in hard metric packages. Of somewhat greater concern to me is why Suave is selling some products with no metric on the labels at all. I think I will drop them a note mentioning it. Carl Sorenson
