Dear John and All, So what is Estee Lauders motivation for their bizarre labelling? Is it:
1 Aimed at confusing their customers? 2 Aimed at selling more product by having to fill their bottles to higher levels? 3 Aimed at increasing their costs of packaging and labelling? I know that these questions lead to negative results for Estee Lauder, but I can't think of any positive benefits that Estee Lauder might gain from their strange behaviour. Cheers, Pat Naughtin LCAMS Geelong, Australia on 2003-01-25 16.25, kilopascal at [EMAIL PROTECTED] wrote: > 2003-01-25 > > I noticed that too. If they were trying to make SI look bad and FFU look > good, you'd think they would label their products as something like 29.85 ML > instead of 30 ml or mL. > > Go figure! > > John > > > ----- Original Message ----- > From: "Terry Simpson" <[EMAIL PROTECTED]> > To: "U.S. Metric Association" <[EMAIL PROTECTED]> > Sent: Friday, 2003-01-24 17:23 > Subject: [USMA:24606] RE: estee lauder > > >> Looking on the bright side, Estee Lauder does rational use metric sizes. >> Although I notice that they have a preference for multiples of 15 ml at > the >> lower end. >> >> -- >> Terry Simpson >> Human Factors Consultant >> [EMAIL PROTECTED] >> www.connected-systems.com >> Phone: +44 7850 511794 >> >> >
