While at it, let's get the energy content (J) on the cans also, as is common
abroad.
It must have been billions $ the beer lobby spent fighting against alcohol and
energy labeling. Even MADD have failed in their effort for the alcohol data.
Having both attributes listed, as is common abroad, would also remove the
ubiquitous belief that "lite" has necessarily less alcohol.
Anyone has a strategy - know someone influential?
Stan Jakuba
----- Original Message -----
From: STANLEY DOORE
To: U.S. Metric Association
Sent: 07 Aug 01, Wednesday 09:44
Subject: [USMA:39215] Metric only labeling
Newspapers are now reporting that the U.S. Treasury Department is
considering a new rule that would require companies to put content labels for
alcohol on all alcoholic-drink packaging. This would include beer cans to wine
bottles.
A major letter writing and contact campaign should begin now to allow
these labels to carry metric only labels since there will be no or
insignificant cost for metric only labeling to be added by if it is done in
conjunction with the change to new labels.
It an opportunity which should not be missed.
Go Metric!
Regards, Stan Doore
