If we start right now telling the U.S. public to look to see how many
joules there are in their beer, people will finish off a six-pack and
look to see whether they have diamonds or rubies at the bottom of the cans.
Well, maybe we can go through an educational period, with kilojoules
alongside calories on the labeling?
We would need to do with "joule" what was done with the prefix
"nano"---popularize it. I often believe that SI can be made cool in the
U.S. because the U.S. has always been in love with science. Yet, there
has always been a disconnect with scientific measurement when it comes
to everyday measurement. Then, old emotions and old prejudices take
over. Then, the WOMBATistas come in waving transparent flags. I think
the key to popularizing the metric system in the U.S. is to rewrite the
popular concept of measurement by marrying it with popular science---the
concept, not the magazine (grin).
Paul T.
Stan Jakuba wrote:
While at it, let's get the energy content (J) on the cans also, as is
common abroad.
It must have been billions $ the beer lobby spent fighting against
alcohol and energy labeling. Even MADD have failed in their effort for
the alcohol data.
Having both attributes listed, as is common abroad, would also remove
the ubiquitous belief that "lite" has necessarily less alcohol.
Anyone has a strategy - know someone influential?
Stan Jakuba
----- Original Message -----
From: STANLEY DOORE <mailto:[EMAIL PROTECTED]>
To: U.S. Metric Association <mailto:[email protected]>
Sent: 07 Aug 01, Wednesday 09:44
Subject: [USMA:39215] Metric only labeling
Newspapers are now reporting that the U.S. Treasury Department
is considering a new rule that would require companies to
put content labels for alcohol on all alcoholic-drink packaging.
This would include beer cans to wine bottles.
A major letter writing and contact campaign should begin now
to allow these labels to carry metric only labels since there will
be no or insignificant cost for metric only labeling to be added
by if it is done in conjunction with the change to new labels.
It an opportunity which should not be missed.
Go Metric!
Regards, Stan Doore
--
Paul Trusten, R.Ph.
Public Relations Director
U.S. Metric Association, Inc.
www.metric.org
3609 Caldera Blvd., Apt. 122
Midland TX 79707-2872 USA
+1(432)528-7724
[EMAIL PROTECTED]
http://oleapothecary.blog.com
