I would just settle for required dual-labeling of all beer for the time
being, so I have to sit there with a fine can of Guinness Pub Draft (with
the nitrogen charge) staring at some incomprehensible soft-conversion of a
hard metric size into an ifp-only label ("14.9 floz", etc)
Nat
_____
From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf
Of Stan Jakuba
Sent: Wednesday, 01 August 2007 11:03
To: U.S. Metric Association
Subject: [USMA:39218] Re: Metric only labeling
While at it, let's get the energy content (J) on the cans also, as is common
abroad.
It must have been billions $ the beer lobby spent fighting against alcohol
and energy labeling. Even MADD have failed in their effort for the alcohol
data.
Having both attributes listed, as is common abroad, would also remove the
ubiquitous belief that "lite" has necessarily less alcohol.
Anyone has a strategy - know someone influential?
Stan Jakuba
----- Original Message -----
From: STANLEY <mailto:[EMAIL PROTECTED]> DOORE
To: U.S. Metric Association <mailto:[email protected]>
Sent: 07 Aug 01, Wednesday 09:44
Subject: [USMA:39215] Metric only labeling
Newspapers are now reporting that the U.S. Treasury Department is
considering a new rule that would require companies to put content labels
for alcohol on all alcoholic-drink packaging. This would include beer cans
to wine bottles.
A major letter writing and contact campaign should begin now to allow
these labels to carry metric only labels since there will be no or
insignificant cost for metric only labeling to be added by if it is done in
conjunction with the change to new labels.
It an opportunity which should not be missed.
Go Metric!
Regards, Stan Doore
