I feel like playing Devil's Advocate tonight. Humor me.
Perhaps this is related to the probability that most of the very folks who actually read labels would just round that up mentally to 400 mL. But by not putting in that extra 1 mL, Coca-Cola has saved 1 mL out of 400 mL, or 0.25 %. Now, if you multiply the sales of this size container by 0.25 %, you probably would get a rather large number. That's extra profit.
It reminds me of something I read some time ago, back in the days when airlines provided passengers with food. Delta (I think it was) decided to reduce by one the number of olives in the salads on its dinner trays. Seems silly, but they saved quite a bit of money that way.
Jim Paul Trusten wrote:
Yes, it's a soft conversion, but, DANG! ------------------------------------------------------------------------ Paul Trusten Public Relations Director U.S. Metric Association, Inc. www.metric.org [email protected] +1(432)528-7724
-- James R. Frysinger 632 Stony Point Mountain Road Doyle, TN 38559-3030 (C) 931.212.0267 (H) 931.657.3107 (F) 931.657.3108
