Then I must play the Devil's Nitpicker. Both the Customary and metric claim must be true in the sense that average net contents must equal or exceed the claimed amount. Since the 13.5 fl oz must be true, they saved only about 0.76 mL. But they appear to be making a statement that they are really Customary internally and metric is just a damn nuisance. I may have to rethink which cola product I really prefer.
________________________________ From: James R. Frysinger <[email protected]> To: U.S. Metric Association <[email protected]> Sent: Sat, May 15, 2010 10:09:05 PM Subject: [USMA:47380] Re: A silly milliliter--Coca Cola commemorative I feel like playing Devil's Advocate tonight. Humor me. Perhaps this is related to the probability that most of the very folks who actually read labels would just round that up mentally to 400 mL. But by not putting in that extra 1 mL, Coca-Cola has saved 1 mL out of 400 mL, or 0.25 %. Now, if you multiply the sales of this size container by 0.25 %, you probably would get a rather large number. That's extra profit. It reminds me of something I read some time ago, back in the days when airlines provided passengers with food. Delta (I think it was) decided to reduce by one the number of olives in the salads on its dinner trays. Seems silly, but they saved quite a bit of money that way. Jim Paul Trusten wrote: > Yes, it's a soft conversion, but, DANG! > > > ------------------------------------------------------------------------ > > > > > Paul Trusten > Public Relations Director > U.S. Metric Association, Inc. > www.metric.org > [email protected] > +1(432)528-7724 > -- James R. Frysinger 632 Stony Point Mountain Road Doyle, TN 38559-3030 (C) 931.212.0267 (H) 931.657.3107 (F) 931.657.3108
