Jim, Your maths might be correct, but the additional profit is small. When you look at the cost of selling a single 400 mL bottle of Coke, you will notice that the cost of the ingredients is a small part - the cost of storage is not affected, the cost of transportation is not affected, nor are many of the other costs.
Martin -----Original Message----- From: [email protected] [mailto:[email protected]] On Behalf Of James R. Frysinger Sent: 16 May 2010 03:09 To: U.S. Metric Association Subject: [USMA:47380] Re: A silly milliliter--Coca Cola commemorative I feel like playing Devil's Advocate tonight. Humor me. Perhaps this is related to the probability that most of the very folks who actually read labels would just round that up mentally to 400 mL. But by not putting in that extra 1 mL, Coca-Cola has saved 1 mL out of 400 mL, or 0.25 %. Now, if you multiply the sales of this size container by 0.25 %, you probably would get a rather large number. That's extra profit. It reminds me of something I read some time ago, back in the days when airlines provided passengers with food. Delta (I think it was) decided to reduce by one the number of olives in the salads on its dinner trays. Seems silly, but they saved quite a bit of money that way. Jim Paul Trusten wrote: > Yes, it's a soft conversion, but, DANG! > > > ------------------------------------------------------------------------ > > > > > Paul Trusten > Public Relations Director > U.S. Metric Association, Inc. > www.metric.org > [email protected] > +1(432)528-7724 > -- James R. Frysinger 632 Stony Point Mountain Road Doyle, TN 38559-3030 (C) 931.212.0267 (H) 931.657.3107 (F) 931.657.3108
