I think Radio Mike is asking questions only a consultant getting $200 an hour should answer. It is not appropriate to ask for free marketing business plan advice here. You should offer to pay for such advice not expect to get it for free. I do not think you can get money in advance of popularity. Be passionate about your mission and the money will follow you.

k


On Aug 12, 2005, at 8:25 PM, RadioMike Perazzetti wrote:

My colleague and I have been brainstorming podcasting ideas and we

figure the best way to do it and do it right is to obtain  

underwriting,

sponsorships, and the like with advertising coming in at a close  

second

or third.



On Aug 12, 2005, at 8:43 PM, Michael Verdi wrote:


Hey Mike,

This is pretty much a flame.  Don't take it personally, I don't even  

know who you are.  Your email though brings up what I think is a  

really important point that I didn't want to let slide.


Personally, I think that quote above tells me your looking at this  

whole thing as a means to make a buck.  In my opinion this dooms you  

to a life of producing complete and utter bullshit.  Listen, if your  

stuff hit the right demographic and was bland enough you'd be on the  

radio or TV already.  Since it's not, you must be looking to be a low  

budget imitation of bland, mindless crap.  That doesn't seem like a  

very good business plan.


Here's my suggestion: you and your colleague should go get yourselves  

on the radio or TV if that's what you want.  If, on the other hand,  

what you really want is to podcast or videoblog, I have a few places  

to start:  1. Brainstorm some good ideas about content and forget  

about good ideas for underwriting.  2. Better yet, fuck  

brainstorming, if you're creative you probably have some stuff you're  

just dying to do - do that instead.  3. Quit lurking around and just  

get started.  Then get better at it.


Peace


--

Verdi

http://michaelverdi.com

http://freevlog.org

http://graymattergravy.com




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