Worked on a documentary years ago - sponsored by L'Oreal I think - wherein
we did the same kinda thing but feature-length. It was called "I Am
Beautiful" and featured a Native American woman with AIDS who'd adopted a
bunch of orphaned kids and a woman of color with a bunch of kids who was
going back to college to improve her life. Like that, on and on with about 8
women.
Pure propaganda and lots of hyperbole.
Were the thing truthful, I think, well, even with its exaggerations of the
truth, it DID feature a lot of women who were doing great things.
Short answer: I don't know, Josh, whether the up side outweighs the
propaganda, particularly if the vloggers and women in question aren't given
financial support from L'Oreal for their efforts. PSA's? Interesting. Will
follow this with interest.
XO,
Jan
--
"It isn't done alone. Pay more."
http://fauxpress.blogspot.com - movement
http://dagnyhemingway.blogspot.com - machinima
http://vlogpresskit.blogspot.com - media
http://blog.urbanartadventures.com - literature
http://the-hold.blogspot.com - art
http://homepage.mac.com/janmclaughlin/loveletter/iMovieTheater26.html. -
filmmaker
----- Original Message -----
From: "Josh Wolf" <[EMAIL PROTECTED]>
To: <videoblogging@yahoogroups.com>
Sent: Monday, May 15, 2006 1:38 PM
Subject: [videoblogging] Current Contradiction
> Hey everyone, Current TV is currently working with L'Oreal, a
> cosmetics company, to solicit videomakers to profile women whom they
> know who are "women of worth." (http://www.current.tv/studio/create/
> vcam_loreal_wow.html) - I'm curious how the vidoblogging community
> feels about an ad campagin sponsored by a cosmetics company to
> profile women who are working to improve the world they live in?
>
> Obviously a series of PSA's giving these women credit for the work
> they are doing would be a good thing, but, is the fact that this
> thing is being underwritten by a cosmetics company and considered an
> advertisement by Current diminish the redeeming quality the project
> might otherwise have?
>
> What do you think?
>
> Josh
>
> ____________________________________________
> "We can bomb the world to pieces, but we can't bomb it into to peace."
> "Power to the peaceful!"
>
> Spearhead - Bomb the World
>
>
>
>
>
> Yahoo! Groups Links
>
>
>
>
>
>
>
>
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