Thanks, Mike: Vlogosphere Secretary of State.

Jan

On 1/25/07, Mike Hudack <[EMAIL PROTECTED]> wrote:
> Hey guys,
>
> I just wanted to give everyone an update on where we stand with MyHeavy
> and Magnify, since I've met with the CEOs both companies in the last
> three days.  Both of the meetings were for the same purpose -- they took
> place because people on this list complained about the way the companies
> were aggregating their videos.  The meeting agenda was simple: to work
> with these companies to allow them to meet their business goals without
> infringing on the copy or other rights of original content creators.
>
> Both meetings went well.  MyHeavy removed aggregated video content from
> its site immediately after we spoke on the phone.  This was an easy
> thing for them to do, since for them aggregation is a feature of a
> larger business.  In the case of Magnify it's much more difficult to do
> this because their entire business is based on aggregation.
>
> MyHeavy is planning to bring aggregation back, but to do so in a way
> that conforms with the best practices that have been (I believe) largely
> agreed upon and endorsed by this group.  Specifically, they will not
> include advertising in the playback experience without express
> permission from original content creators; they will not watermark the
> video; they will give credit by prominently noting the original source
> of the video in the form of a link to the original content creator's Web
> site; and they will allow content creators to control aggregation
> through support for the MediaRSS restriction standard (whch will be
> controllable through a MyHeavy aggregation control panel in the blip.tv
> Dashboard).
>
> Magnify continues to aggregate blip.tv video to their destination sites,
> and they are currently including Google AdSense advertisements on pages
> that include video players from other sources, including blip.tv.  We
> are currently working with Magnify's CEO to determine how best to
> address this issue, since Magnify's entire business model is based on
> the ability to monetize aggregators through advertising.  Either way,
> Magnify has agreed to support the MediaRSS restriction standard in the
> same way as MyHeavy and others.  You will be able to control aggregation
> to Magnify through a control panel in the blip.tv Dashboard.  Because of
> Magnify's current position on advertising we are considering the
> possibility of making the default position for Magnify "opt-out" rather
> than opt-in (unlike providers who adhere closely to all points of the
> best practices).  Content creators who are okay with player-adjacent
> AdSense advertisements because they want the extra traffic that Magnify
> may generate will easily be able to opt in.
>
> Please let me know if these are acceptable outcomes for you, and we'll
> proceed with implementation with both companies.
>
> -------
> Mike Hudack
> CEO, blip.tv
>
> Office: 917-546-6989
> AIM: mikehudack
>
> Read the blip.tv blog: http://blog.blip.tv/
>
>
>
> [Non-text portions of this message have been removed]
>
>
>
>
> Yahoo! Groups Links
>
>
>
>


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The Faux Press - better than real
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