Wow, thanks for all the hard work and time you have spent on this. I  
think it is great.


-Lan
www.LanBui.com
--------------------




On Jan 25, 2007, at 1:29 PM, Mike Hudack wrote:

Hey guys,

I just wanted to give everyone an update on where we stand with MyHeavy
and Magnify, since I've met with the CEOs both companies in the last
three days. Both of the meetings were for the same purpose -- they took
place because people on this list complained about the way the companies
were aggregating their videos. The meeting agenda was simple: to work
with these companies to allow them to meet their business goals without
infringing on the copy or other rights of original content creators.

Both meetings went well. MyHeavy removed aggregated video content from
its site immediately after we spoke on the phone. This was an easy
thing for them to do, since for them aggregation is a feature of a
larger business. In the case of Magnify it's much more difficult to do
this because their entire business is based on aggregation.

MyHeavy is planning to bring aggregation back, but to do so in a way
that conforms with the best practices that have been (I believe) largely
agreed upon and endorsed by this group. Specifically, they will not
include advertising in the playback experience without express
permission from original content creators; they will not watermark the
video; they will give credit by prominently noting the original source
of the video in the form of a link to the original content creator's Web
site; and they will allow content creators to control aggregation
through support for the MediaRSS restriction standard (whch will be
controllable through a MyHeavy aggregation control panel in the blip.tv
Dashboard).

Magnify continues to aggregate blip.tv video to their destination sites,
and they are currently including Google AdSense advertisements on pages
that include video players from other sources, including blip.tv. We
are currently working with Magnify's CEO to determine how best to
address this issue, since Magnify's entire business model is based on
the ability to monetize aggregators through advertising. Either way,
Magnify has agreed to support the MediaRSS restriction standard in the
same way as MyHeavy and others. You will be able to control aggregation
to Magnify through a control panel in the blip.tv Dashboard. Because of
Magnify's current position on advertising we are considering the
possibility of making the default position for Magnify "opt-out" rather
than opt-in (unlike providers who adhere closely to all points of the
best practices). Content creators who are okay with player-adjacent
AdSense advertisements because they want the extra traffic that Magnify
may generate will easily be able to opt in.

Please let me know if these are acceptable outcomes for you, and we'll
proceed with implementation with both companies.

-------
Mike Hudack
CEO, blip.tv

Office: 917-546-6989
AIM: mikehudack

Read the blip.tv blog: http://blog.blip.tv/


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