I don't think they have to have different advertisers for different moods. Their advertiser just needs to provide maybe two or three different styles of their advert. And they don't even need to be that different.
For instance, if the Crowdfire advert here had just been without that ridiculous upbeat rock guitar riff, it would probably have been a lot less jarring. So for normal & fun BBtv pieces, they could use the rock riff behind the voiceover, and for pieces like this - and there are quite a few serious pieces, even just about China & Tibet, on BBtv - they could use the advert without the music. But my guess is that they'd think that this interfered with their fun, upbeat brand, and that the integrity of this needed to be maintained even if its juxtaposition with serious content made them look like dicks. As here. Rupert http://twittervlog.tv On 26-Aug-08, at 10:20 AM, Bill Cammack wrote: So while I agree that the ads could have been more in tune with the mood of the individual video, at this point, I don't think it's feasible to tell an advertiser "We're going to do one solemn video out of 100, maybe... so pay us to advertise your product once in a blue moon". Bill Cammack http://billcammack.com [Non-text portions of this message have been removed]
