I don't accept those excuses on their behalf. My point is not about art, or they way the advert affects the way the viewer engages with the interview. I wouldn't expect them to give a damn about the effect on the aesthetics of the video their ad is inserted into.
My point is about them not realising or caring how bad it makes them look. In this case, it's not an automatic ad server. It's an advert that's been edited in there by a human editor. If they think the human editor who's inserting their advert can't make a basic judgement call about which of two versions they've supplied - low key or upbeat - to insert into a low key or upbeat video, then they assume the editor is an idiot, and why are they allowing their advert to be included in that video at all? That's not an argument that stands up in this case. And in this case, the inclusion of that version of the advert made their product look cheap and shitty. That's the point. That's why they're so stupid. If they'd just given the editor a version without the music - not a big deal, given the money spent - it would have been fine. But that's not the way they think - probably for all the reasons you've given. So they waste their money, instead of spending a tiny amount more of their own time producing a slightly alternative version. Surely in the future, agencies will be smarter and wise up to the control they have over the context in which their adverts are displayed. If it were me, I sure would. Rupert http://twittervlog.tv On 26-Aug-08, at 1:57 PM, Bill Cammack wrote: As far as Rupert's suggestion of several versions of a commercial, you're asking the company to deal with three different music/dialogue/fx mixes (which is probably negligible for a couple of seconds worth of commercial), and you're also asking for human intervention when it comes to what version of the ad to run on which video. Most likely, they have an automated ad server and you're talking about added expenses without related ROI. I agree with the idea, as far as attempting to maintain the integrity of the art, but like I said, it's not about the art. It's about hits and ad sales. By the time you press play, they've already got you. Bill Cammack http://billcammack.com [Non-text portions of this message have been removed]
