Earlier TechCrunch post where Arrington wonders why the Flip has been  
so successful when it's not as good as the video feature that most  
people have on their digital stills cameras.

The answer is in the comments - like this one:

"Here’s why I like my flip:
Number of videos of my kids shared with the grandparents before the  
flip = 0
Number of videos shared after the flip = zillions

Sure, I can probably do all the same stuff with something else, but I  
didn’t. That’s why it’s great."

Non-techy people love 1) the fact that there's no cable and 2) that  
the Flip software lets you can transfer, edit and upload to youtube  
really easily.  They're prepared to sacrifice quality and features  
for simplicity and ease of use.  Having better quality pictures isn't  
worth it if you're less able to share because the technological  
process daunts you.

Also, it's a purpose-built video camera - therefore people  
instinctively trust it more than the extra video feature on what is  
supposed to be a stills camera.  They assume that the video shot on  
their stills camera won't be much good, and that it'll be hard to do  
anything with it.

And maybe they're right.  My mother in law brought back some very  
short video clips that she'd shot on her Canon stills camera in Burma/ 
Myanmar.  They were in AVI format that were too big to email and  
she'd taken some of them portrait instead of landscape.  So she  
didn't know what to do with them.  I had to get her to upload them to  
Blip, download them, transcode them to mp4, rotate them in Quicktime  
Pro, then reupload them.  If she didn't know me, they would have sat  
unopened forever on her hard drive, considered useless.  Now they're  
up on Blip - little moving snapshots from inside Burma - http:// 
jossy.blip.tv

Rupert
http://twittervlog.tv

On 20-Mar-09, at 8:07 AM, Jay dedman wrote:

Intersting post about how the Flip camera has evolved into a pretty
great,
inexpensive camera:
http://www.techcrunch.com/2009/03/19/flip-video-wrong-wrong-wrong-and-
then-so-so-right/

The San Francisco-based company is well known today for creating
extremely
> small, well designed and inexpensive video cameras that take
> exceptional
> video. And the software that comes with the devices provides easy
> to use
> tools to edit that video and upload it to the web. But Pure Digital
> wasn’t
> always selling hit products - it took seven years for the company
> to get it
> right. In the meantime, they launched products that just weren’t
> quite the
> right thing at the right time.
>

Jay

-- 
http://ryanishungry.com
http://jaydedman.com
http://twitter.com/jaydedman
917 371 6790

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Rupert
http://twittervlog.tv/
Creative Mobile Filmmaking
Shot, edited and sent with my Nokia N93

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Rupert
http://twittervlog.tv/
Creative Mobile Filmmaking
Shot, edited and sent with my Nokia N93



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Rupert
http://twittervlog.tv/
Creative Mobile Filmmaking
Shot, edited and sent with my Nokia N93



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