> Non-techy people love 1) the fact that there's no cable and 2) that > the Flip software lets you can transfer, edit and upload to youtube > really easily. They're prepared to sacrifice quality and features > for simplicity and ease of use. Having better quality pictures isn't > worth it if you're less able to share because the technological > process daunts you.
By the packaging and marketing, I think Flip camera has borrowed their aesthetic from Apple. They are really good at one thing. The iPhone isn't as feature packed as the Nokia, but much easier to use. (we played around with the N96 the other day and it was way too confusing) People like devices that don't need instructions. We've been teaching some non-profits how to document their work...and the Flip camera is really the easiest thing to get them to use. Rupert's reasoning fits our experience. Maybe the Flip is like the gateway drug. Gets people comfortable shooting/uploading...then they'll crave more control and quality. Jay -- http://ryanishungry.com http://jaydedman.com http://twitter.com/jaydedman 917 371 6790
