On the other hand, and I don't know how widespread this is, I read some time ago that Myers had outsourced their information call centre [or whatever it was called] to India but subsequently reversed that decision and reestablished it back in Australia. It was obviously too difficult for a local Indian to know the location of butter dishes in the Brisbane store or whether a particular brand of something was held in Adelaide store, etc etc.

Also one US major tech company [I think Epson] has similarly reversed its tech support outsourcing to India due to customer dissatisfaction [polite terminology] with the tech incompetence shown by the outsourced workers.

Maybe just two exceptions.
.........

Peter Sealy
Thurgoona AUSTRALIA