Press Release
     Home

      SUNDAY ROLLS OUT FIRST COMMERCIAL LAUNCH OF MOBILE INTERNET WAP
                           SERVICES IN HONG KONG

     Leading Hong Kong Wireless Carrier Announces Commercial Launch of
             Mobile Internet Using Phone.com UP.Link Server 4.0

   HONG KONG (April 10, 2000)  Phone.com, Inc. (Nasdaq:PHCM), a leading
   provider of mobile Internet software and services, and SUNDAY (Nasdaq:
   SDAY, HKSE Stock Code: 0866), a leading developer and provider of
   telecommunications and wireless Internet-related services in Hong
   Kong, announced the launch of full-scale mobile Internet services,
   branded as "SO WAP," using the Phone.com(TM) Wireless Application
   Protocol (WAP) UP.Link(TM) Server 4.0. Powered by Phone.com's WAP
   technology, SUNDAY has transformed WAP-enabled mobile phones into
   wireless Internet appliances by providing access to Internet content
   and services. SUNDAY's offering portfolio includes Info-On-Demand
   services such as financial news, weather, and personal management
   services including personal organizer, and scheduler. SUNDAY has
   launched commercial service just a few months after the original
   agreement was signed between Phone.com and SUNDAY in October 1999,
   marking impressive time-to-market.

   This commercial rollout positions SUNDAY as the first carrier to
   deliver full-scale mobile Internet services in Hong Kong. SUNDAY has
   secured partnerships with over 40 content and service providers
   offering a wide range of innovative services to its growing base of
   customers. Partners include Virgin Atlantic, Twentieth Century Fox and
   Compaq. Through SUNDAY's new mobile Internet offering, "SO WAP"
   partners can now extend their online business to the wireless world.

   "SUNDAY is delighted to have adopted Phone.com's world-class WAP
   platform to rapidly bring advanced wireless Internet capabilities to
   the highly competitive and demanding Hong Kong wireless marketplace,"
   said Craig Ehrlich, CEO & Group Managing Director of SUNDAY. "We pride
   ourselves in being an innovative, leading-edge carrier focused on
   delivering solutions that make the lives of the every day consumer
   more enjoyable. Phone.com shares our vision and innovative drive, and
   together we have accomplished a great deal in a short amount of time."

   SUNDAY is leveraging WAP to further extend the company's existing
   services including Mobile Concierge, Mobile Cupid, Mobile Racecourse,
   Mobile Jukebox, and Webganizer to the wireless Web. SUNDAY will
   continue to aggressively WAP-enable its current service categories
   including SUNDAY Entertainment, SUNDAY Life, SUNDAY Infotainment,
   SUNDAY Travel, SUNDAY Dining, SUNDAY Plus and SUNDAY Biz.

   "Phone.com continues to execute its commitment to deliver world-class
   WAP core technology and innovations, reliability, rapid deployment and
   superb customer service," said Tony Miranzadeh, Phone.com's vice
   president of sales and business development for Asia Pacific and Latin
   America. "Sunday's creative marketing expertise and wide-spread
   popularity with Hong Kong consumers, will undoubtedly lead the way in
   the rapid adoption of WAP services in Hong Kong."

   About SUNDAY
   SUNDAY (Nasdaq: SDAY, HKSE Stock Code: 0866) is a leading developer
   and provider of telecommunications and wireless Internet-related
   services in Hong Kong with a vision to provide the highest quality
   services to the people of the SAR. The company operates an advanced
   cellular telephone network under the SUNDAY brand name, one of the
   best recognized brand names in Hong Kong. SUNDAY has pioneered the
   development of wireless network applications to provide innovative and
   personalized consumer services to its subscribers on a
   location-specific real-time basis. In anticipation of the convergence
   of telecommunications and Internet technologies, the company, In
   January 2000, has launched a range of Internet portal and access
   services targeted primarily at the wireless consumer market in Hong
   Kong and Southern China. Visit www.sunday.com for more information.

   About Phone.com
   Phone.com, Inc. (Nasdaq: PHCM) is a leading provider of software and
   services that enable the delivery of Internet-based information
   services to mass-market wireless telephones. Using its software,
   wireless subscribers have access to Internet- and corporate
   intranet-based services, including email, news, stocks, weather,
   travel and sports. In addition, subscribers have access via their
   wireless telephones to network operators' intranet-based telephony
   services, which may include over-the-air activation, call management,
   billing history information, pricing plan subscription and voice
   message management. Phone.com is headquartered in Silicon Valley,
   California and has regional offices in Belfast, Copenhagen, Hong Kong,
   London, Seoul and Tokyo. Visit http://www.phone.com for more
   information.

   Except for the historical information contained herein, the matters
   discussed in this news release are forward-looking statements
   involving risks and uncertainties that could cause actual results to
   differ materially from those in such forward-looking statements.
   Potential risks and uncertainties include, but are not limited to,
   Phone.com's limited operating history, potential fluctuations in
   Phone.com's operating results, uncertainties related to Phone.com's
   long sales cycle and reliance on a small number of customers,
   Phone.com's dependence on the acceptance of its products by network
   operators and wireless subscribers, Phone.com's ability to adequately
   address the rapidly-evolving market for delivery of Internet-based
   services through wireless telephones, the need to achieve widespread
   integration of Phone.com's browser in wireless telephones, competition
   from companies with substantially greater financial, technical,
   marketing and distribution resources and the ability of Phone.com to
   manage a complex set of engineering, marketing and distribution
   relationships. Further information regarding these and other risks are
   included in Phone.com's Form 10-Q for quarter ended December 31, 1999,
   in its prospectus dated November 16, 1999 and in its other filings
   with the Securities and Exchange Commission.

                                   # # #

     Phone.com, the Phone.com name and logo, MyPhone and the family of
   terms carrying the "UP." prefix are trademarks of Phone.com, Inc. All
     Rights Reserved. All other company, brand and product names may be
        marks that are the sole property of their respective owners.

   For further information:

   Contact Phone.com Worldwide Public Relations

   SUNDAY
   Mark Chan
   852 2113 8251
   852 2113 2657 (fax)
   [EMAIL PROTECTED]

                  [Top of Page]   [Back to Press Archive]

                         [Legal Notice] [Webmaster]
        Copyright  1996-1999, Phone.com, Inc. All Rights Reserved.

   [ sunday_logo.gif ]
     _________________________________________________________________

   For More Information
   Contact Phone.com
   Public Relations
   HEADQUARTERS
   Phone.com, Inc.
   800 Chesapeake Drive
   Redwood City, CA
   94063 USA
   +1 650 562 0200 TEL
   +1 650 817 1499 FAX
   IN EUROPE
   Phone.com (Europe) Limited
   Maple House, High Street
   Potters Bar Hertfordshire
   EN6 5BS United Kingdom
   +44 (0)1707 828 051 TEL
   +44 (0)1707 828 080 FAX
   IN JAPAN
   Phone.com Japan K.K.
   29F Shinjuku Square Tower Bldg.
   6-22-1, Nishishinjuku, Shinjuku-ku
   Tokyo 163-1129
   JAPAN
   +81 3 5325 9211 Tel
   +81 3 5325 9021 Fax

Reply via email to