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SUNDAY ROLLS OUT FIRST COMMERCIAL LAUNCH OF MOBILE INTERNET WAP
SERVICES IN HONG KONG
Leading Hong Kong Wireless Carrier Announces Commercial Launch of
Mobile Internet Using Phone.com UP.Link Server 4.0
HONG KONG (April 10, 2000) ¾ Phone.com, Inc. (Nasdaq:PHCM), a leading
provider of mobile Internet software and services, and SUNDAY (Nasdaq:
SDAY, HKSE Stock Code: 0866), a leading developer and provider of
telecommunications and wireless Internet-related services in Hong
Kong, announced the launch of full-scale mobile Internet services,
branded as "SO WAP," using the Phone.com(TM) Wireless Application
Protocol (WAP) UP.Link(TM) Server 4.0. Powered by Phone.com's WAP
technology, SUNDAY has transformed WAP-enabled mobile phones into
wireless Internet appliances by providing access to Internet content
and services. SUNDAY's offering portfolio includes Info-On-Demand
services such as financial news, weather, and personal management
services including personal organizer, and scheduler. SUNDAY has
launched commercial service just a few months after the original
agreement was signed between Phone.com and SUNDAY in October 1999,
marking impressive time-to-market.
This commercial rollout positions SUNDAY as the first carrier to
deliver full-scale mobile Internet services in Hong Kong. SUNDAY has
secured partnerships with over 40 content and service providers
offering a wide range of innovative services to its growing base of
customers. Partners include Virgin Atlantic, Twentieth Century Fox and
Compaq. Through SUNDAY's new mobile Internet offering, "SO WAP"
partners can now extend their online business to the wireless world.
"SUNDAY is delighted to have adopted Phone.com's world-class WAP
platform to rapidly bring advanced wireless Internet capabilities to
the highly competitive and demanding Hong Kong wireless marketplace,"
said Craig Ehrlich, CEO & Group Managing Director of SUNDAY. "We pride
ourselves in being an innovative, leading-edge carrier focused on
delivering solutions that make the lives of the every day consumer
more enjoyable. Phone.com shares our vision and innovative drive, and
together we have accomplished a great deal in a short amount of time."
SUNDAY is leveraging WAP to further extend the company's existing
services including Mobile Concierge, Mobile Cupid, Mobile Racecourse,
Mobile Jukebox, and Webganizer to the wireless Web. SUNDAY will
continue to aggressively WAP-enable its current service categories
including SUNDAY Entertainment, SUNDAY Life, SUNDAY Infotainment,
SUNDAY Travel, SUNDAY Dining, SUNDAY Plus and SUNDAY Biz.
"Phone.com continues to execute its commitment to deliver world-class
WAP core technology and innovations, reliability, rapid deployment and
superb customer service," said Tony Miranzadeh, Phone.com's vice
president of sales and business development for Asia Pacific and Latin
America. "Sunday's creative marketing expertise and wide-spread
popularity with Hong Kong consumers, will undoubtedly lead the way in
the rapid adoption of WAP services in Hong Kong."
About SUNDAY
SUNDAY (Nasdaq: SDAY, HKSE Stock Code: 0866) is a leading developer
and provider of telecommunications and wireless Internet-related
services in Hong Kong with a vision to provide the highest quality
services to the people of the SAR. The company operates an advanced
cellular telephone network under the SUNDAY brand name, one of the
best recognized brand names in Hong Kong. SUNDAY has pioneered the
development of wireless network applications to provide innovative and
personalized consumer services to its subscribers on a
location-specific real-time basis. In anticipation of the convergence
of telecommunications and Internet technologies, the company, In
January 2000, has launched a range of Internet portal and access
services targeted primarily at the wireless consumer market in Hong
Kong and Southern China. Visit www.sunday.com for more information.
About Phone.com
Phone.com, Inc. (Nasdaq: PHCM) is a leading provider of software and
services that enable the delivery of Internet-based information
services to mass-market wireless telephones. Using its software,
wireless subscribers have access to Internet- and corporate
intranet-based services, including email, news, stocks, weather,
travel and sports. In addition, subscribers have access via their
wireless telephones to network operators' intranet-based telephony
services, which may include over-the-air activation, call management,
billing history information, pricing plan subscription and voice
message management. Phone.com is headquartered in Silicon Valley,
California and has regional offices in Belfast, Copenhagen, Hong Kong,
London, Seoul and Tokyo. Visit http://www.phone.com for more
information.
Except for the historical information contained herein, the matters
discussed in this news release are forward-looking statements
involving risks and uncertainties that could cause actual results to
differ materially from those in such forward-looking statements.
Potential risks and uncertainties include, but are not limited to,
Phone.com's limited operating history, potential fluctuations in
Phone.com's operating results, uncertainties related to Phone.com's
long sales cycle and reliance on a small number of customers,
Phone.com's dependence on the acceptance of its products by network
operators and wireless subscribers, Phone.com's ability to adequately
address the rapidly-evolving market for delivery of Internet-based
services through wireless telephones, the need to achieve widespread
integration of Phone.com's browser in wireless telephones, competition
from companies with substantially greater financial, technical,
marketing and distribution resources and the ability of Phone.com to
manage a complex set of engineering, marketing and distribution
relationships. Further information regarding these and other risks are
included in Phone.com's Form 10-Q for quarter ended December 31, 1999,
in its prospectus dated November 16, 1999 and in its other filings
with the Securities and Exchange Commission.
# # #
Phone.com, the Phone.com name and logo, MyPhone and the family of
terms carrying the "UP." prefix are trademarks of Phone.com, Inc. All
Rights Reserved. All other company, brand and product names may be
marks that are the sole property of their respective owners.
For further information:
Contact Phone.com Worldwide Public Relations
SUNDAY
Mark Chan
852 2113 8251
852 2113 2657 (fax)
[EMAIL PROTECTED]
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