Hi everyone,
I have a client who wants to send out a newsletter by email to his mailing
list, no problem there.... now this is where it gets strange - he spoke to a
guy who does marketing and he told my client that because a lot of people
don't want HTML emails, the better option is to do a PDF newsletter and send
it as an attachment (!?). How can this be?? Did I miss something here? So
anyway, off I went and create the newsletter in PDF and the 1 page with 1
small image & text (A4 size) is weighing in at 495Kb. Now, the large file
size maybe down to me cause Distiller wouldn't work (couldn't find the
driver or something) so I created it in Illustrator. How can I get the file
size smaller & are PDFs always on the heavy size?

Another Q: can't I just open Acrobat (not the reader) and create a PDF there
or do you always have to create it in another programme like Word and then
convert it to a PDF?

kinda confused......

jac.

ps... thanks



The size definitely seems to depend on what you've created the original file in. For example I have found that I can never get Word documents down to a reasonable size in pdf - usually worth the extra time to throw them into a dtp program first. I've had best success with Pagemaker - creating the document, then saving it as a postscript file, & using Distiller to convert to pdf. For some reason I have less trouble doing it in two steps this way, tho Pagemaker when it's in the mood will tie up with Distiller & do it in one.... like all these things, the greater the hurry you're in , the less the program co-operates... There's a six-pager (text plus images) on our site which is an article my partner wrote for the IEE review which has been pdf'd this way, & is about 180k
http://www.mediation.co.uk/publications/learning_from_imode.pdf


I don't have Illustrator, but Freehand to pdf's what I used for the rhino game xmas before last, which is A4 at about 500k, tho the first trial version was coming in at over 1MB - http://www.mediation.co.uk/2002/images/rhinogame.pdf ie too damn big to be sensible, but there's a lot of small pix there... it prints well scaled up to A3.


Franni




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