Peter wrote:
> I like going to sites that I treat as books. Everytime I go there I
> learn something new.  Either I don't read everything the first time,
> or there is always new content, or the content is so rich that I go
> back to read it again (or I am too dense to grasp it the first time).
>

One of the things I should have never let out of the bag with some of my
clients is the fact that I can create some basic custom animations, if
needed. For the knucklehead variety of client, as soon as they find out, I
find myself fending off one bad idea after another.

Many of my clients are driven by what they see, not by the functionality in
a site. They can understand the spinning geegaws and flipping dippies, so
they like to think about them. They impress themselves by having someone
else pull off their idea. I try to get them to think about the users of
their sites, which will sometimes help me shoot down some of the hideous
ideas. I say "if you went to the site, what would you do? Would the
animation matter"?(Leaving off "or do you really just want this for your own
self-amusement"). If that doesn't work, I try the "slow download" route.

I think of a site as a tool. When I get my not-too-web-savvy customers
thinking that way, too, they start looking at the web in a different way
than what they've seen in their 10-20 hours of browsing. Frankly, most
people I've talked to use the web as a tool. They want to know how much a
flight is, what to do in Rome, how to fix a blender, etc.

> But I am just running across all these people who seemed to be
> overly impressed with just an impression.

Who are these folks?

Jack

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