On 27 Jul 98, at 18:09, Jack Killpatrick wrote:
> Many of my clients are driven by what they see, not by the functionality
> in a site. They can understand the spinning geegaws and flipping dippies,
> so they like to think about them. They impress themselves by having
> someone else pull off their idea. I try to get them to think about the
> users of their sites, which will sometimes help me shoot down some of the
> hideous ideas. I say "if you went to the site, what would you do? Would
> the animation matter"?(Leaving off "or do you really just want this for
> your own self-amusement"). If that doesn't work, I try the "slow download"
> route.
>
> I think of a site as a tool. When I get my not-too-web-savvy customers
> thinking that way, too, they start looking at the web in a different way
> than what they've seen in their 10-20 hours of browsing. Frankly, most
> people I've talked to use the web as a tool. They want to know how much a
> flight is, what to do in Rome, how to fix a blender, etc.
>
> > But I am just running across all these people who seemed to be
> > overly impressed with just an impression.
>
> Who are these folks?
They are everywhere :). No, just that I have been to some
meetings and they remind me of other meetings I have been to
where people who don't use it describe it.
I really like that tool analogy. I think I will put it in my toolbox.
Think of your website as tool. How can anyone use it? And what
can they do with it? Odd, that I did not think of this before. I
cannot even recall seeing it anywhere.
Here are a couple of good articles I read about using the website
as a tool:
(cut from Internet World Weekly <[EMAIL PROTECTED]>)
----- Some Big Firms Elect To Add Commerce to Their Sites -----
By some assessments, companies that don't offer customers the
ability to
conduct some form of transaction online will be left out in the cold.
http://www.iw.com/print/current/ecomm/19980727-bigfirms.html
----- New Features Added By Payments Vendors -----
Letting people pay for it is just the beginning, payment vendors
say, as
they try to rise above each other.
http://www.iw.com/print/current/ecomm/19980727-features.html
Selling on the web only makes sense.
Peter
_________________________________________________________
Peter J. Schoenster [EMAIL PROTECTED]
Exercise Your Brain..Read a Book http://www.rede.com/
Free CGI Scripts and Applications
http://www.rede.com/samples/index.html
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