At 11:30 AM 5/15/1998 +1000, Frank Lee so eloquently stated:
>
>It makes sense. Calculating your likely income and then allocating a
>percentage to promotion is always a sound starting point. We have a
>somewhat smaller market place here, so I've always tended to receommend
>from 5 to 8% of sales as a start.
>
On-line Australia is second only to the U.S. in number of
subscribers, as I understand.
G
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George Matyjewicz, C.M.O. mailto:[EMAIL PROTECTED]
GAP Enterprises, Ltd. http://www.gapent.com/
Moderator of E-Tailer's Digest http://www.gapent.com/etailer/
Your Resource for Retail on the Net
MYWEB - Marketing Your Web
mailto:[EMAIL PROTECTED]?Subject=MYWEB_Info
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