Suzanne wrote:
>
> Thanks George -- actually, this is *exactly* the kind of info my client is
> looking for, and I'll forward your email to them. They are not afraid to
> spend money, as TLC is a very expensive production, but are trying to get a
> handle on how much more venture capital money to raise. These same guys
> were involved with producing Seventh Guest, which was a bestseller based
> purely on word of mouth. Now we're looking at how to create that "word of
> mouth" on the Net. They do have a fulltime promotions person, so that's a
> start.
>
This does put a slightly different slant on it. Although they still need
to advertise, the promotions person should also be getting active in
relevant gaming newsgroups and irc. And spend their days getting some
good PR/reviews in publications both online and off. Why not start with
George's media release service to hit all the relevant journo's? Seems
to me it would be a good way to start spending your budget.
Regards,
frank
--
Frank Lee. Interactive Strategist, IBM Australia Ltd.
Member: Aust.DM Assc., Market Research Soc. of Aust., Web Consultants
Assoc., HTML Writers Guild, Internet Professionals Association.
http://www1.tpgi.com.au/users/franko
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