>He goes on to say that a company should budget $40,000 for
>advertising the first year if you want to be a serious contender.
> I agree with him.
>I know that's not what you want to hear, but it is a reality.
Thanks George -- actually, this is *exactly* the kind of info my client is
looking for, and I'll forward your email to them. They are not afraid to
spend money, as TLC is a very expensive production, but are trying to get a
handle on how much more venture capital money to raise. These same guys
were involved with producing Seventh Guest, which was a bestseller based
purely on word of mouth. Now we're looking at how to create that "word of
mouth" on the Net. They do have a fulltime promotions person, so that's a
start.
Suz
Suzanne Stephens
Stephens Design, 541-552-1192 http://www.KickassDesign.com/ ICQ #8190023
CyberCircus Grand Prize Winners http://www.thecybercircus.com/
Web Page Design for Designers Design Resources: http://www.wpdfd.com/wpdres.htm
Clip Art: http://www.freeimages.com/stephens/
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