At 12:06 PM 5/13/1998 -0700, Suzanne so eloquently stated:
>>He goes on to say that a company should budget $40,000 for
>>advertising the first year if you want to be a serious contender.
>> I agree with him.
>
>>I know that's not what you want to hear, but it is a reality.
>
>Thanks George -- actually, this is *exactly* the kind of info my client is
>looking for, and I'll forward your email to them. They are not afraid to
>spend money, as TLC is a very expensive production, but are trying to get a
>handle on how much more venture capital money to raise. These same guys
>were involved with producing Seventh Guest, which was a bestseller based
>purely on word of mouth. Now we're looking at how to create that "word of
>mouth" on the Net. They do have a fulltime promotions person, so that's a
>start.
>
BTW, if they can obtain co-op advertising funds from
manufacturers or suppliers tell them to do so. It is wonderful.
It takes a little to convince suppliers to pay with their logo
present, but it can be done.
If they need help, we are available. We are getting some
interesting clients including a very large ad agency who does
great work off-line, but hasn't a clue on the Net. One of the
clients, as an example, is one of the major airlines and another
is a large regional bank, both of whom we are discussing on-line promotion.
George
_______________________________________________________
George Matyjewicz "Rainmaker Extraordinaire"
Managing Partner http://www.gapent.com/
GAP Enterprises, Ltd. mailto:[EMAIL PROTECTED]
Tel: (201) 939-8533 Ext 821 Fax: (201) 460-3740
MYWEB - Marketing Your Web
mailto:[EMAIL PROTECTED]?Subject=MYWEB_Info
____________________________________________________________________
--------------------------------------------------------------------
Join The Web Consultants Association : Register on our web site Now
Web Consultants Web Site : http://just4u.com/webconsultants
If you lose the instructions All subscription/unsubscribing can be done
directly from our website for all our lists.
---------------------------------------------------------------------
