At 05:45 PM 8/9/98 -0700, Jack wrote:
>Franko wrote:
>> I can give you a 17" if you want. Or a 600 wide window. Trouble
>> with PCs is
>> the appearance is different dependingon the graphics card. My home PC uses
>> a Matrox Millenium and the display is very different from my work PC which
>> is a ThinkPad 765 notebook sitting in a docking station. Both use 17"
>> monitors so they should be much the same. But they ain't.
>
>What do you think makes the "very different" displays happen? Could it be
>because the laptop has a video card/driver built for driving a TFT screen?
Different video cards or drivers, I guess. (I'm not a partcularly techy
person). The matrox renders the screen fonts larger than does either the
notebook or the video card on my other PC (which has now gone to Linux
anyway).
>
>I just finished reading an article in Web Techniques magazine about
>"high-end" web shops. The article discussed different ways to break duties
>up among staff members. One prevalent method is to have the
>Photoshop/Illustrator people working with their apps and doing NO html. I
>don't think that this division of labor is necessarily a bad thing. There's
>no reason a good Photoshop artist couldn't understand the limitations of the
>web:
I agree completely. And there are some that do. They seem to be a bit few
and far between, tho.
>
>There might be a few things I missed, but that's basically the gist of it. I
>think the problem comes from designers who:
>
>- don't learn the limitations
>- don't want to work within the limitations
>- can't figure out how to work within the limitations
>- don't care to work within the limitations (and therefore don't care about
>reaching their full audience, or, possibly, the full audience of their
>client)
yep!
>
>If a designer falls into one of those categories AND they are supposed to be
>answering to a Creative Director or other Site Manager, then their boss
>should set the guidelines. If their boss doesn't understand and work within
>the limitations, then, well, we get some of the graphics heavy, slow, but
>high dollar sites that I often click away from as soon as I see all the big
>images crawling onto the screen.
Agreed.
>
>Now, do you really think that these high priced "ad agency" web departments
>are really foolish enough to develop a slow site and roll it off to their
>client by just showing it to them from their local hard drive? I dunno. I do
>know that every client I've ever had has looked at their site extensively
>from the comfort of their own, slow home connection.
>
>Sure would take some brass nuggets to deliver a, let's say, $50k site to a
>client and always require that they look at it from the internal T1.
$50k? I'm talking about agencies that hardly do a site under $400k (that's
Australian of course - say 225k US).
>
>So, that leaves the question: "well, how exactly do they get away with
>charging $50k for a slow dog that looks mighty pretty?"
>
>Client ignorance.
Agreed again.
>
>I'll bet that many high priced ad agencies are perfectly comfortably with
>keeping their clients ignorant.
>
>> It's the way this business is
>> going, I'm afraid.
Now here's where I disagree. The whole point about the web is that it's
interactive and measureable. Rignt now it's all new and cool for
businesses, but once the web is integrated into their go-to-market model,
it will become subject to the same financial scrutiny and analysis as all
the rest of their business. And that's when the traditional high-priced ad
agencies either adapt to the changing environment or go the way of such
other non-adaptees as the dinosaurs.
regards,
franko
_________Frank Lee, Interactive Strategist, Writer & Developer_________
Member: Aust DM Assoc., Market Research Soc. of Aust., Web Consultants Assoc.,
HTML Writers Guild, Internet Professionals Association. Assoc. Aust.
Marketing Inst.
Interactive Strategist,IBM Australia Ltd & Managing Director, Wired World
Consulting.
http://www1.tpgi.com.au/users/franko/
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