On 9 Aug 98, at 19:46, Suzanne wrote:
> I think we must differentiate between high end Web shops and ad agencies.
> There are some high end Web shops that do fine work. And there are lots
> more ad agencies who are just coming to the Web party, probably most
> within the last year or so. I suspect ignorance on the part of the ad
> agency is just as much to blame as client ignorance. How the heck is an ad
> agency creative going to learn in a year what we've been spending the last
It's not about design.
What will it do? I don't care what it looks like, how fast will it
go?
Zen and the art. The look vs. the use.
Communications. The web can be and is sometimes about
communications. Buying and selling. Writing and reading.
I use websites that teach or inform. I use them.
As I have said so many times in the past, many people don't use the
web, yet they critique it. They are impressed with how things look;
they don't care about the use issue because they don't use it.
I work at an ad agency. I am the programmer. I just talked to one
of the designers after he came back from a "concept" meeting about a
website. I asked him about it. I listened. I then asked what I could
do at the website. What could I do? Why would I want to do it? How
would it benefit me? Would I want to come back?
Peter
_________________________________________________________
Peter J. Schoenster [EMAIL PROTECTED]
Exercise Your Brain..Read a Book http://www.rede.com/
Free CGI Scripts and Applications
http://www.rede.com/samples/index.html
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