>>
>>Now, do you really think that these high priced "ad agency" web departments
>>are really foolish enough to develop a slow site and roll it off to their
>>client by just showing it to them from their local hard drive? I dunno. I do
>>know that every client I've ever had has looked at their site extensively
>>from the comfort of their own, slow home connection.
>>
>>Sure would take some brass nuggets to deliver a, let's say, $50k site to a
>>client and always require that they look at it from the internal T1.
>
>$50k? I'm talking about agencies that hardly do a site under $400k (that's
>Australian of course - say 225k US).
>>So, that leaves the question: "well, how exactly do they get away with
>>charging $50k for a slow dog that looks mighty pretty?"
>>Client ignorance.
I think we must differentiate between high end Web shops and ad agencies.
There are some high end Web shops that do fine work. And there are lots
more ad agencies who are just coming to the Web party, probably most within
the last year or so. I suspect ignorance on the part of the ad agency is
just as much to blame as client ignorance. How the heck is an ad agency
creative going to learn in a year what we've been spending the last four
years on? Same with most graphic designers--I can't imagine there's a large
pool of Web savvy high end creative talent for ad agencies to hire from.
Also, consider that most ad agencies are likely to have account
representatives out in the field who haven't a shred of experience with Web
design and could no more explain bandwidth issues to a client than I could
fly to the moon. In many, if not most, ad agencies, creatives never come
into face to face contact with clients. It's difficult enough trying to
explain Web stuff to clients face to face -- imagine trying to do it
through an account executive.
Suz
Suzanne Stephens, Dave Stephens Design; Ashland, Oregon
541-552-1190, 541-1192 http://www.KickassDesign.com/
CyberCircus Grand Prize Winners http://www.thecybercircus.com/
Web Page Design for Designers: http://www.wpdfd.com/wpdres.htm
Clip Art: http://www.freeimages.com/artists/
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