Brett Lorenzen wrote:
>
<<SNIP>>
>
> On the second note, also tucked away in the netherlands of the Post was
> an interesting article on virtual advertising (which is actually the
> on-topic part of this post). Seems that more and more, when you watch a
> sporting event, those walls in the background are actually blank . . .
> and the TV stations are 'creating' the billboards for their local
> advertisers and others and pasting them in digitally. Fascinating, but
> also kind of disturbing (in that TV is learning from the net). This one
> was worth the read for the FYI factor (warning, though, you'll go nuts
> trying to watch TV after reading it as you uncontrollably ponder what's
> real and what's not).
>
> http://www.washingtonpost.com/wp-srv/frompost/aug98/virtualads18.htm
>
> I wonder if one can, using this technology and WebTV, project an actual
> interactive website onto the screen, in a small "window" . . . might be
> a cool thing for documentaries, the news and other things with static
> screen elements to their broadcast.
>
> Anyway, happy news perusing.
>
Funny you should mention that. I was at the Sna Diego Padres game on
Sunday. The Qualcomm Statium is outfitted with a large number of
monitors; most around the refreshment stands. Many are suspended from
the overhead so that you can watch the game live and the video feed
complete with instant replays that is broadcast over the TV. While
watching the game on the video monitor, I noted the changing signs in
the background. In short, the backdrop behind the homeplate is a blue
cushion. Depending on whether the camera angle is from the left or
right, the background just behind the batter displays an advertizing
banner. Next batter, new banner.
--
John Stewart
SUPSHIP San Diego
Information Systems Security Mgr
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