>>I'm working on an article that concerns how companies benefit from being on
>>the Web. I know that few companies actually make money from their Web
>>sites, but would appreciate your refreshing my memory on the kinds of
>>companies that can profit from a Web presence. Some that come to mind are
>>real estate agents and companies retailing unique specialty items. What
>>other categories are there?
Barry wrote:
>Suz, I wonder if you are defining the term "profit" too narrowly. It may
>not always mean dollars. Brand exposure comes to mind.
No. Brand exposure and image building are benefits that I will be
mentioning. But my other purpose is to try to give a realistic view of the
realities of web-based commerce to any neophyte naive enough to think that
"if I build it, they will come. Or, if I build it, the floodgates will open
and money will come pouring in." I want to be able to say, "in general,
these are the types of businesses that to date have most successfully used
their web sites to generate income." Of course, I will also be pointing out
that to make money from a web site, the site owner has to put money and
effort into it (a la Amazon.com).
Suz
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