Suzanne:
The sites I manage fit into several categories, but the obvious ones
are:
Direct sales on the web - niche items
Traffic generators - advertising sales
Sales Aids - lead qualification and information gathering, primary
intention is to turn people with an interest into qualified leads for
high ticket services.
The traffic/ad site is only four months old and is not yet paying its
own way, altho traffic is growing and I expect break even sometime
early in 1999. One of the direct sales sites does very well (I have a
revenue sharing arrangement), another is really a hobby for its owner
and suffers as a consequence.
One of the "qualifiers" is reported to be a key part of the sales
process - their closing ratio is almost double for people who have gone
to the website vs. those who haven't. BTW most of the traffic for this
site comes as a result of classified newspaper ads - less than 15% is
from search engines and on-line links.
Sanford Carr
____________________________________________________________________
--------------------------------------------------------------------
Join The Web Consultants Association : Register on our web site Now
Web Consultants Web Site : http://just4u.com/webconsultants
If you lose the instructions All subscription/unsubscribing can be done
directly from our website for all our lists.
---------------------------------------------------------------------
