> >This was one of the first real-life examples I saw where somebody
> >used the keyword search for her benefit.
> That's great using just one keyword, but what's wrong with picking up the
> top ten 'pairs' for that keyword, then you will be covering a lot of bases
> and picking up quite a few other 'keyword terms' that people are typing in
> search engines trying to find your site.. so lets make it easy for those
> visitors to find you..
The best structure for a retailing web site is what we call a spoke
and hub site. You put out a page for each sub-topic that is related to
your product or service, each page optimized to lure those who might use
your products, by talking about doing the things your products are used
for rather than the products themselves. Each of those pages should give
far more information, such as instructions, tips, and stories, about the
thing the product is used for, than the product itself. That page should
then link to a product specific page, and the product specific pages
should link to a central ordering hub which lists all your products, uses,
etc. See http://www.mall-net.com/se_tech/zero.html for more hints.
> Our Company DNS provides 'keyword pairs suggestions' for $15 a listing..
> here is one for free [=-)
Well, our weekly custom report subscription usually includes me
looking over the keywords, and making suggestions. At least, if you order
from me directly. I also look over the orders that come through our
dealers, like WordSpot.com , but not as thoroughly. (They take credit
cards, I just take checks. I am also looking for more dealers.)
> If we were trying to build a high ranking page for search engines to pick
> up on, we'd be looking at including at least the top 10 search terms for
> this client, and packing in the keyword density over a few pages.. so the
> top three keywords would each get their own page and domain for the SE's,
> and the rest of the top 4 to 10 would get a cover-all page.
That is one approach. But... each single hit in the stats reflects
quite a few hits in the real world, so there is some value in mixing in a
few of the other words in the meta tags. It is getting enough of them in
the text in a meaningful way without overusing them, that can be a
challenge.
Also, just because a phrase is used often does not mean it has that
much value. Some phrases have so many pages matching them, that
competition is very fierce; whereas other phrases have very little
competition, and good placement can yield higher hit counts than some of
the more popular phrases. And then there are topics that just don't get
many queries... We have some topics where pages we created were the ONLY
ones listed! But since so few people are looking for those topics... we
are lucky to get fifty to a hundred hits a day.
> note: these are real terms typed into search engines.
>
> ranking keyword
> 13777 lingerie
> 867 lingerie model
> 766 sexy lingerie
> 526 lingerie catalog
What do you mean by ranking? Do you mean counts, or position number
from bottom? Counts are more meaningful when you give a sample basis, the
number of queries polled. We get between one and a half to two and a half
million queries per week.
Hmmm... I get a different mix on the engines that I sample. Starting
with model and catalog being plural; the singular forms are way down!
And last week, sexy lingerie was way down on the list, with only three
from 1.5 queries million sampled. (Two of the engines were having
technical problems that week.) Now, the stats change over time. Lingerie
was brought way up due to the Victoria's Secret party, and is expected to
decay slowly over time. (The decay is a lot slower than I expected,
suggesting the sex market has become a little more sophisticated. Actual
purchases are likely not rising in proportion to hits.)
Since you don't indicate the sampling period, it is difficult to say
how applicable your stats are to today's queries. New terms come up, and
old ones are retired. And each of the engines has a characteristic mix,
which is why we poll a number of them. I've seen how the characteristics
get warped when one of the engines goes down and people flock to the
others.
(You also have to be careful of fake pages that repeat over and over
again as part of a series. And other engines that refresh sporadically.
We run a quality control check every night, and I routinely discard
queries that seem mechanized. No one types a 256 character long query and
repeats it thousands of times! Yet I see them pop up every few weeks.
Network congestion slows responses during the busiest times, further
distorting the samples as queries are lost. We went to time triggered
some months back, initiating a sample every N seconds regardless of
whether the last one came back yet. It helps even things out, but net
congestion does lose queries, and the servers themselves sometimes return
server errors. Some are notorious for that! We talk with their staff from
time to time about it.)
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