At 05:52 PM 2/21/99 -0800, Barry Lee Brisco so eloquently stated:
>>At 06:26 PM 2/20/99 -0500, Joseph O. Nattey so eloquently stated:
>>>I have a question for the pros.
>>>Is it true the only way for a webpage to be among the
>>>top sites of the search engines is to go through Submit-it
>>>and other services?? Also, besides having meta tags within
>>>the HEAD tags, is there another technique to get noticed by
>>>the search engines?
>>>
>>(George M. replied:)
>>I highly recommend you subscribe to Javlik's Search Engine
>>Reports which lists the top 200 keywords used that week. You
>>then match that against yours.
>
>
>I don't want to start a flame war here, but if George is implying that the
>best way to promote a site to the search engines is to use the most
>requested keywords in your meta keyword tag _regardless_ of whether or not
>they relate to the content of your site, IMO that is irresponsible and...
>well, I won't use the stronger adjectives I have in mind.
>
>Look, what you do with that approach is draw people to your site where they
>will discover that they've been tricked, the site does not contain the
>content they were looking for. I think this is just plain wrong, and an
>unethical way to use the meta keyword tag.
>
>I hope that this is not what George meant, and my apologies if I
>mis-interepreted his reply to Joseph's post.
>
Obviously you did not read the page that was attached to my post
and how Javlik's keywords are used ;-).
http://www.gapent.com/etailer/resources/keywords.htm If you did
you would have noted how Linda Weathers, who owns the best
full-figured lingerie site on the Net
http://www.lace-n-funnery.com/ and how she reported Victoria's
Secrets had a gala event. She then reported how she used
Javlik's SE report to see what keywords were being used and found
that "lingerie" appeared for the first time since receiving the
report, and she found other words that would apply to her
business, which she never thought of. The specifics of her post
are at the archives at
http://www.gapent.com/etailer/archives/0146.html while Javliks
response is as per above.
This was one of the first real-life examples I saw where somebody
used the keyword search for her benefit.
Like you, I don't recommend using others keywords (spamming).
Apology accepted <g>.
G
_______________________________________________________
George Matyjewicz, C.M.O. mailto:[EMAIL PROTECTED]
GAP Enterprises, Ltd. http://www.gapent.com/
Marketing Your Web http://www.gapent.com/myweb/
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