> AND VIEWERS FIGHT BACK AGAINST WEB AD OVERLOAD
> Meanwhile, Web surfers weary of enduring the "pulsating,
> candy-colored wave
> of advertising that has spread across the Internet," increasingly are
> turning to ad-blocking software to speed up their download times.
> "They are
> a symbol of people saying, 'I'm not going to take it anymore,'" says Jakob
> Nielsen, co-founder of the Nielsen-Norman Group. The ad blockers, which
> automatically eliminate all advertising from Web pages, go by names like
> WebWasher, InterMute and AtGuard. Many online advertisers
> dismiss the trend
> toward ad-blocking, noting that when faster connections are available,
> consumers will not be so annoyed about being forced to download cumbersome
> advertisement files.
> "Consumers understand the basic proposition that all
> the free things are enabled by advertising," says the chairman of the
> Internet Advertising Bureau. "Advertising is transforming the business
> model." (Los Angeles Times 2 Mar 99)
Wishful thinking or poppycock? An ad's an ad. On TV you can't block 'em.
Imagine if you could. On the net you can. This is a problem for the old
gaurd. No way around it as far as I can tell. Ads on the internet, in
whatever form, can be blocked. That is what will, to refer to the quote
below, "transform the business model". Revenue streams that aren't built on
shoving flotsom at people will transform the business model.
I've been using "Ads Off" for around 6 months, but once in a while I *do*
see banner ads, heh. Last I heard clickthrough ratios were under 1%, and my
guess is they are declining.
Jack
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