George,
>The average price per 1,000 online ad "impressions" -- that is,
>each banner placed on a Web page -- slipped 5.6% to $35.13 in
>December from $37.21 a year earlier. And the declines are
>continuing this year, says AdKnowledge, a firm that helps clients
>buy banner ads, those boxy promotional pitches slapped on top of Web pages.
As you probably know, there isn't a journalist out there, including the
WSJ, who knows diddle about the going rates for advertising. These
"averages" always amuse me. I buy banner ads all the time (every day). The
going rate is so far below these quoted figures that it makes them space
shuttle price tags for what is really priced like a Yugo -- and what really
makes the published "averages" so wrong -- the more millions of impressions
you buy the lower the price.
I won't publish in an open forum what I'm paying for banners, and you can't
attribute any figures to me, but I will entertain private email inquiries
from any -- on this list only-- who is faced with buying banners and is
interested in what the going rates really are.
Bob Schmidt
www.provider.com
Author of The Geek's Guide to Internet Business Success
Published by John Wiley & Sons ISBN 0471288381
The First Book to Address the Business Side of the Web Design Business
http://www.provider.com/geeksguide
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