At 06:11 AM 3/5/99 -0800, Barry Lee Brisco so eloquently stated:
>>> AND VIEWERS FIGHT BACK AGAINST WEB AD OVERLOAD
>>> "Consumers understand the basic proposition that all
>>> the free things are enabled by advertising," says the chairman of the
>>> Internet Advertising Bureau. "Advertising is transforming the business
>>> model." (Los Angeles Times 2 Mar 99)
>>
>>Wishful thinking or poppycock? An ad's an ad. On TV you can't block 'em.
>>Imagine if you could. On the net you can.
>
>
>Jack, I would only comment that on TV there are ways to in effect "block"
>ads. When I used to watch commercial television, I often taped the few
>shows I would watch, then fast forward past the ads.
>
>Now I only watch public television, and the ads are almost non-existent
>compare to commercial channels :>)
Instead you get a 15 minute appeal to support the "free" public
TV, which is more of a PITA.
There was an interesting article on banner ads today...
--------------
Web sites are dropping prices for ad banners as competition for
eyeballs intensifies.
By Andrea Petersen, WSJ Interactive Edition, February 24, 1999 2:01 PM PT
The stubbornly high price of Internet "banner" advertising
finally is falling, as revenue-hungry Web sites proliferate and
big online advertisers flex their muscles.
The average price per 1,000 online ad "impressions" -- that is,
each banner placed on a Web page -- slipped 5.6% to $35.13 in
December from $37.21 a year earlier. And the declines are
continuing this year, says AdKnowledge, a firm that helps clients
buy banner ads, those boxy promotional pitches slapped on top of Web pages.
"It's a simple example of supply and demand," said Michele
Schott, director of marketing communications for AdKnowledge,
based in Palo Alto, Calif. "Many more sites are seeking
advertising, so there's a lot more to choose from."
Online advertising is exploding. Jupiter Communications, a New
York Internet-research firm, expects it to reach $3 billion this
year. But the cost to reach each set of eyeballs started out
higher than in long-established media such as television, where
the cost of reaching viewers with a 30-second commercial during
prime time averages about $12 for each 1,000 homes.
IBM, which spent $50 million last year on Internet ads to promote
everything from PCs to consulting services, says it is seeing
price declines for Internet ads.
Advertisers say they are demanding lower prices partly because it
is tough to measure the online ads' effectiveness. Web publishers
contend that banner ads promote a company's brand whether
consumers act on the ad or not, but advertisers often are more
interested in how many viewers clicked on an ad to learn more
(the "click through" rate) or who actually bought one of the
advertiser's products.
Details at...
http://www.zdnet.com/zdnn/stories/news/0,4586,2215866,00.html
_______________________________________________________
George Matyjewicz, C.M.O. mailto:[EMAIL PROTECTED]
GAP Enterprises, Ltd. http://www.gapent.com/
Marketing Your Web http://www.gapent.com/myweb/
Automated Press Releases http://www.gapent.com/pr/
CyberSolutioning (tm) http://www.gapent.com/cybersol/
"How-to" Guides http://www.gapent.com/howto/
Affiliates Program http://www.gapent.com/gapptr/
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