>> AND VIEWERS FIGHT BACK AGAINST WEB AD OVERLOAD
>> "Consumers understand the basic proposition that all
>> the free things are enabled by advertising," says the chairman of the
>> Internet Advertising Bureau. "Advertising is transforming the business
>> model." (Los Angeles Times 2 Mar 99)
>
>Wishful thinking or poppycock? An ad's an ad. On TV you can't block 'em.
>Imagine if you could. On the net you can.
Jack, I would only comment that on TV there are ways to in effect "block"
ads. When I used to watch commercial television, I often taped the few
shows I would watch, then fast forward past the ads.
Now I only watch public television, and the ads are almost non-existent
compare to commercial channels :>)
It is going to be interesting to see how the battle between those web
surfers who don't want to see web ads and the advertisers who use the net
works out. It will be another cat and mouse game, like the tricks people
use to stay online all the time when their ISP wants to disconnect them
after 15 minutes of inactivity.
The difference of course between the television and the computer is that
the computer user can affect the experience instead of just being a couch
potato. Power to the keyboard! <G>
Barry
--
Barry Lee Brisco <mailto:[EMAIL PROTECTED]>
Web Design & Development - Online Marketing <http://www.ToTheWeb.com>
Web portfolio at <http://www.ToTheWeb.com/portfolio.html>
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