The advantage (for us) of using the Mac App Store is the automation of updates. 
 I.E. players don't need to remember to look for updates, they will get them 
painlessly, and thus be periodically reminded that Wesnoth exists.

It wouldn't surprise me if a significant number of people would be willing to 
pay a buck or two for one-click download/installation and automatic updates, 
even if they were informed they could download it elsewhere for free.

-eleazzaar
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