Being bold here and expounding a little.  If any of you have read the
history of encyclopedias *Britannica* put out in its "Macropedia" from a few
years ago, it's been clear their management has been living in a dream
world.  They go on at length about quaint little experiments from the 1980s,
while neglecting to mention the existence of Wikipedia as it swam into their
river and chomped on *Britannica's* market share like a swarm of piranhas.
Meanwhile they portrayed themselves as a 'portal to the Internet',
reflecting a top-down information management mentality that's obsolete to
anyone who's ever heard of Google.

Bottom line for that organization: they may be cream of the crop as
encyclopedias go, but in terms of general reliability hierarchies that's
kind of like being the best in cuisine at microwave dinners.  If the
competition is nearly as good and free, why should the public pay to get
their service?  Their business plan never accounted for that possibility.

After the *Nature* study it looked very curious that, five months later, *
Britannica* management revived interest in dead news by publishing a bitter
rebuttal.  That was lousy PR.  And the head-to-head with Jimbo in the Wall
Street Journal shortly afterward made it clear--with minimal reading between
the lines--that ol' *B* must have been hurting financially.  A venerable
institution doesn't act that counterintuitively unless it's hemmorhaging
readership and money.

Privately, I've been telling people for years that I doubt their business
plan could survive another decade.  They may have embraced wiki-ish
modifications, but it's too little too late.  They should have anticipated
the Internet's real potential twelve years ago.  Headlines may say 'Watch
out Wikipedia', but Alexa says differently.

How many of you are shelling out hard cash to read *Britannica* online?
Raise your hands.  Yeah, just about none.

Sayonara,
Durova

On Thu, Jan 29, 2009 at 4:20 PM, <[email protected]> wrote:

> <<-----Original Message-----
> From: Ray Saintonge <[email protected]>
> To: English Wikipedia <[email protected]>
> Sent: Thu, 29 Jan 2009 12:52 pm
> Subject: Re: [WikiEN-l] Watch out Wikipedia, here comes Britannica 2.0
>
> [email protected] wrote:
> > <<In a message dated 1/29/2009 [email protected] writes
> >> I  had sent him a scathing email denigrating him for not allowing
> direct user edits.
> >>
> >> For some time, they allowed you to  *email* them additions and
> corrections,
> >>
> >> and I pointed out how  ridiculously last decade that was.  And how
> if they
> >> don't  shape up ...like now dude.... they would be history.  Buried
> by Wikipedia.
> >>
> >> I notice they didn't mention my name in that  article however.
> Shameless!
> >>
> > It's hard to  see what will be accomplished by taunting them in this
> way.
> > Rubbing dirt  in the faces of the losers is not particularly
> dignified.
> > If we really are  the winners we need to be more gracious about it.>>
> >
> > Then you're not understanding what occurred.
> > What was accomplished is that they *now* allow contributors to make
> direct
> > edits to the articles.
> > They didn't before.
> >
> Sorry, but I hadn't realised that they had done all this just because
> of
> your letter. :-[
>
> Ec>>
> -------------------------
>
> Of course!
> Everything revolves around me and my needs and desires.
> The rest of creation in fact is just part of a dream I keep having.
>
> W.J. "formerly the Artist"
>
>
>
> _______________________________________________
> WikiEN-l mailing list
> [email protected]
> To unsubscribe from this mailing list, visit:
> https://lists.wikimedia.org/mailman/listinfo/wikien-l
>



-- 
http://durova.blogspot.com/
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