Hi Seddon,

I'm curious. Are the banners designed in a way such that it will be
necessary for WMF to obtain trademark licenses from others, such as from
the Game of Thrones trademark owners?

Pine
On May 6, 2016 09:34, "Joseph Seddon" <jsed...@wikimedia.org> wrote:

> Greetings all,
>
> I wanted to give you a heads up about a small test WMF Online Fundraising
> will be running over this weekend. Following a suggestion from
> User:Wittylama we are for the first time going to be testing fundraiser
> banners that are content specific. [1]
>
> From now until Monday 9th May we will be running an A/B test strictly on
> articles relating to Game of Thrones [2] and only within the United States.
> The reason being its huge popular appeal and expected spikes of traffic to
> related articles during the airing of the next episode this Sunday . This
> is the first test of its kind so we are being reasonable in our
> expectations. It's hoped that this sort of specific messaging will allow us
> to engage with our readership a little better through our fundraising and
> in time provide alternatives to our standard messaging.
>
> The banner we are testing [3] has gone through several iterations and we
> are trying to strike that fine line between engaging with our readers by
> being content specific but at the same time avoiding being seen as
> advertising or overt endorsement. There were certainly some more
> extravagant ideas but we have gone with the more conservative option for
> now.
>
> If you have any ideas you would like to suggest about either our process or
> banner ideas feel free to contribute on our fundraising ideas page. [4]
>
> It is my plan going forward to provide more regular updates about our
> testing and the results we find from it. What form that takes and where I
> post those I'll decide in the coming weeks and will update you then.
>
> Hope you all have a great weekend.
>
> [1]
>
> https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas#Related_content_banners
> [2] http://pastebin.com/M8AjB1tk
> [3]
>
> https://en.wikipedia.org/wiki/Game_of_Thrones?force=1&country=US&banner=B1516_0506_enUS_dsk_p1_lg_got_got
> [4] https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas
>
> --
> Seddon
>
> *Advancement Associate (Community Engagement)*
> *Wikimedia Foundation*
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