Niel, I saw, but the fact that WMF is targeting specific articles about proprietary-IP-heavy subjects with a plea for revenue that is closely aligned to the proprietary IP makes me wonder if there is enough of a nexus that a trademark license is required. WMF is trying to leverage proprietary IP for its own revenue. That seems like it's worth some careful legal thought. Perhaps it's ok, but I would like to hear that from a WMF attorney.
Thanks, Pine On May 8, 2016 14:59, "Neil P. Quinn" <m...@neilpquinn.com> wrote: > Pine, > > Joseph linked to the banner that Fundraising will be testing in his > footnote number 3. It doesn't use any non-WMF trademarks or even refer > directly to Game of Thrones at all. > > Hope that helps. > > *Neil P. Quinn* > +1 (202) 656 3457 > > On Sun, May 8, 2016 at 2:28 PM, Pine W <wiki.p...@gmail.com> wrote: > > > Hi Seddon, > > > > I'm curious. Are the banners designed in a way such that it will be > > necessary for WMF to obtain trademark licenses from others, such as from > > the Game of Thrones trademark owners? > > > > Pine > > On May 6, 2016 09:34, "Joseph Seddon" <jsed...@wikimedia.org> wrote: > > > > > Greetings all, > > > > > > I wanted to give you a heads up about a small test WMF Online > Fundraising > > > will be running over this weekend. Following a suggestion from > > > User:Wittylama we are for the first time going to be testing fundraiser > > > banners that are content specific. [1] > > > > > > From now until Monday 9th May we will be running an A/B test strictly > on > > > articles relating to Game of Thrones [2] and only within the United > > States. > > > The reason being its huge popular appeal and expected spikes of traffic > > to > > > related articles during the airing of the next episode this Sunday . > This > > > is the first test of its kind so we are being reasonable in our > > > expectations. It's hoped that this sort of specific messaging will > allow > > us > > > to engage with our readership a little better through our fundraising > and > > > in time provide alternatives to our standard messaging. > > > > > > The banner we are testing [3] has gone through several iterations and > we > > > are trying to strike that fine line between engaging with our readers > by > > > being content specific but at the same time avoiding being seen as > > > advertising or overt endorsement. There were certainly some more > > > extravagant ideas but we have gone with the more conservative option > for > > > now. > > > > > > If you have any ideas you would like to suggest about either our > process > > or > > > banner ideas feel free to contribute on our fundraising ideas page. [4] > > > > > > It is my plan going forward to provide more regular updates about our > > > testing and the results we find from it. What form that takes and > where I > > > post those I'll decide in the coming weeks and will update you then. > > > > > > Hope you all have a great weekend. > > > > > > [1] > > > > > > > > > https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas#Related_content_banners > > > [2] http://pastebin.com/M8AjB1tk > > > [3] > > > > > > > > > https://en.wikipedia.org/wiki/Game_of_Thrones?force=1&country=US&banner=B1516_0506_enUS_dsk_p1_lg_got_got > > > [4] > > https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas > > > > > > -- > > > Seddon > > > > > > *Advancement Associate (Community Engagement)* > > > *Wikimedia Foundation* > > > _______________________________________________ > > > Wikimedia-l mailing list, guidelines at: > > > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines > > > New messages to: Wikimedia-l@lists.wikimedia.org > > > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, > > > <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe> > > _______________________________________________ > > Wikimedia-l mailing list, guidelines at: > > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines > > New messages to: Wikimedia-l@lists.wikimedia.org > > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, > > <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe> > > > _______________________________________________ > Wikimedia-l mailing list, guidelines at: > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines > New messages to: Wikimedia-l@lists.wikimedia.org > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, > <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe> _______________________________________________ Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines New messages to: Wikimedia-l@lists.wikimedia.org Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe>
