Pine,

Joseph linked to the banner that Fundraising will be testing in his
footnote number 3. It doesn't use any non-WMF trademarks or even refer
directly to Game of Thrones at all.

Hope that helps.

*Neil P. Quinn*
+1 (202) 656 3457

On Sun, May 8, 2016 at 2:28 PM, Pine W <wiki.p...@gmail.com> wrote:

> Hi Seddon,
>
> I'm curious. Are the banners designed in a way such that it will be
> necessary for WMF to obtain trademark licenses from others, such as from
> the Game of Thrones trademark owners?
>
> Pine
> On May 6, 2016 09:34, "Joseph Seddon" <jsed...@wikimedia.org> wrote:
>
> > Greetings all,
> >
> > I wanted to give you a heads up about a small test WMF Online Fundraising
> > will be running over this weekend. Following a suggestion from
> > User:Wittylama we are for the first time going to be testing fundraiser
> > banners that are content specific. [1]
> >
> > From now until Monday 9th May we will be running an A/B test strictly on
> > articles relating to Game of Thrones [2] and only within the United
> States.
> > The reason being its huge popular appeal and expected spikes of traffic
> to
> > related articles during the airing of the next episode this Sunday . This
> > is the first test of its kind so we are being reasonable in our
> > expectations. It's hoped that this sort of specific messaging will allow
> us
> > to engage with our readership a little better through our fundraising and
> > in time provide alternatives to our standard messaging.
> >
> > The banner we are testing [3] has gone through several iterations and we
> > are trying to strike that fine line between engaging with our readers by
> > being content specific but at the same time avoiding being seen as
> > advertising or overt endorsement. There were certainly some more
> > extravagant ideas but we have gone with the more conservative option for
> > now.
> >
> > If you have any ideas you would like to suggest about either our process
> or
> > banner ideas feel free to contribute on our fundraising ideas page. [4]
> >
> > It is my plan going forward to provide more regular updates about our
> > testing and the results we find from it. What form that takes and where I
> > post those I'll decide in the coming weeks and will update you then.
> >
> > Hope you all have a great weekend.
> >
> > [1]
> >
> >
> https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas#Related_content_banners
> > [2] http://pastebin.com/M8AjB1tk
> > [3]
> >
> >
> https://en.wikipedia.org/wiki/Game_of_Thrones?force=1&country=US&banner=B1516_0506_enUS_dsk_p1_lg_got_got
> > [4]
> https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas
> >
> > --
> > Seddon
> >
> > *Advancement Associate (Community Engagement)*
> > *Wikimedia Foundation*
> > _______________________________________________
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