Pine, Joseph linked to the banner that Fundraising will be testing in his footnote number 3. It doesn't use any non-WMF trademarks or even refer directly to Game of Thrones at all.
Hope that helps. *Neil P. Quinn* +1 (202) 656 3457 On Sun, May 8, 2016 at 2:28 PM, Pine W <wiki.p...@gmail.com> wrote: > Hi Seddon, > > I'm curious. Are the banners designed in a way such that it will be > necessary for WMF to obtain trademark licenses from others, such as from > the Game of Thrones trademark owners? > > Pine > On May 6, 2016 09:34, "Joseph Seddon" <jsed...@wikimedia.org> wrote: > > > Greetings all, > > > > I wanted to give you a heads up about a small test WMF Online Fundraising > > will be running over this weekend. Following a suggestion from > > User:Wittylama we are for the first time going to be testing fundraiser > > banners that are content specific.  > > > > From now until Monday 9th May we will be running an A/B test strictly on > > articles relating to Game of Thrones  and only within the United > States. > > The reason being its huge popular appeal and expected spikes of traffic > to > > related articles during the airing of the next episode this Sunday . This > > is the first test of its kind so we are being reasonable in our > > expectations. It's hoped that this sort of specific messaging will allow > us > > to engage with our readership a little better through our fundraising and > > in time provide alternatives to our standard messaging. > > > > The banner we are testing  has gone through several iterations and we > > are trying to strike that fine line between engaging with our readers by > > being content specific but at the same time avoiding being seen as > > advertising or overt endorsement. There were certainly some more > > extravagant ideas but we have gone with the more conservative option for > > now. > > > > If you have any ideas you would like to suggest about either our process > or > > banner ideas feel free to contribute on our fundraising ideas page.  > > > > It is my plan going forward to provide more regular updates about our > > testing and the results we find from it. What form that takes and where I > > post those I'll decide in the coming weeks and will update you then. > > > > Hope you all have a great weekend. > > > >  > > > > > https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas#Related_content_banners > >  http://pastebin.com/M8AjB1tk > >  > > > > > https://en.wikipedia.org/wiki/Game_of_Thrones?force=1&country=US&banner=B1516_0506_enUS_dsk_p1_lg_got_got > >  > https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas > > > > -- > > Seddon > > > > *Advancement Associate (Community Engagement)* > > *Wikimedia Foundation* > > _______________________________________________ > > Wikimedia-l mailing list, guidelines at: > > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines > > New messages to: Wikimediaemail@example.com > > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, > > <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe> > _______________________________________________ > Wikimedia-l mailing list, guidelines at: > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines > New messages to: Wikimediafirstname.lastname@example.org > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, > <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe> > _______________________________________________ Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines New messages to: Wikimediaemail@example.com Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe>